


$Apple(AAPL.US) The autumn launch event was once hailed as the Spring Festival Gala of the tech world. This time, it felt similar to the last WWDC. The products, like the iPhone and Watch, have seen many improvements. But for Apple, compared to other tech companies, whether in terms of product strength or product line, it's still too conservative. There were no major breakthroughs, just functional optimizations, lacking the surprise, fun, and even the sense of identity and personality from before. Perhaps, in the end, it's because Tim Cook is too cautious, lacking the courage for innovation and breakthroughs.
However, the stock market is hard to predict. After the developer conference, it was the same, and Apple's stock actually rose a bit afterward, from around $190, going through Trump's domestic factory push, tariff issues, and some AI news, to now around $230, although the growth curve has clearly slowed.
But Apple's technological density and free cash flow are still strong, and its product gross margins remain high. From a resource perspective, a mid-term rebound is still possible—it just depends on whether the market provides a low-point opportunity.
WWDC2025, Apple has no core
$Apple(AAPL.US) After watching WWDC 2025, I really don't understand why the stock price hasn't dropped yet. I entered the market at the end of last year, and Apple was one of the good stocks I thought of. I felt it was a bit high and didn't open a position. Luckily, I didn't, as the stock price has been falling ever since. But thinking about it, there are reasons for the drop. I used to buy Apple computers early on. Although expensive, what I pursued wasn't just usability but also the deeply ingrained brand, Steve Jobs' pursuit of product perfection, Jony Ive's great designs, and Woz's tech geekiness, which formed Apple's culture. You can see from the early unique advertisements how different Apple was. Using it was inspiring and infectious...
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