Why Apple’s iPhone 17 Air Sticks to Simplicity Amid AI Disappointment

$Apple(AAPL.US) From the recent release of the iPhone 17 Air, we can see thay Apple’s corporate culture has always been rooted in simplicity and restraint.

From product design to user experience and even the arrangement of its product lineup, everything embodies the beauty of minimalism. Historically, Apple has waited for technologies to mature before rolling them out—opting against flashy specs or gimmicks that often lead to a poor user experience and end up forgotten. Apple stays true to its balanced and measured approach.

Take this latest keynote, for example: there’s still very little AI innovation or integration into their products. Perhaps it’s because many AI technologies in this space aren’t quite ready for prime time yet.

Like the saying goes, “Slow and steady wins the race.” Maybe this is what makes Apple’s corporate culture and brand philosophy so uniquely them—and, dare I say, their secret sauce.