$Nike(NKE.US) (no position) +10% AH after reporting 4Q results that were not as bad as feared, gave stronger than expected 1Q rev guidance (down MSD vs -7% exp), and signaled NKE’s business had hit bottom.
$Nike(NKE.US) has been a disaster over the past year (NKE -34% vs SPX +12% and $On Holding AG(ONON.US) +34%) but under new CEO Elliot Hill has pushed NKE to boost its relationships with key retailers and go back to its roots as a product innovator and refocus on sports and athletes. NKE mgmt plans to take price increases later this year to fully mitigate the cost of any increased tariffs. We have increased confidence NKE can show resume sales growth in 2H 2026 (-10% in FY’25).The copyright of this article belongs to the original author/organization.
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