$Nike(NKE.US) rose by over four points, and news of World Cup jerseys selling out is gaining traction off-market; call options are also active. $Lululemon(LULU.US) followed with a slight increase 😸
It's rare for sportswear brands to have such inherent traffic catalysts. Inventory issues have been digesting for over half a year, waiting for a good story on the demand side.
The consumption pulse during a major tournament year is real money. Whether it can sustain the trend depends on the guidance for the next quarter.
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