Here's something quite absurd—$AppLovin(APP.US) has risen 29% over the past 7 trading days, adding $38 billion to its market cap. To put $38 billion into perspective, that's equivalent to adding an entire Ford Motor Company out of thin air. APP's story this year is no longer the old script of "game ad monetization." What's really driving this wave is the Axon ad platform securing Stagwell's (a media group) global clients, plus its push into self-service e-commerce advertising—a trillion-dollar track that Meta and Google have wanted to crack but haven't fully succeeded.
For a story-driven + high-expectation combo like APP, chasing it now is a bet that the earnings report will not only beat estimates but also raise guidance. I personally wouldn't go all-in chasing before the earnings, but I'd consider a small position if it dips within 8%.
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