$Alphabet - C(GOOG.US)

For Google's earnings report this time, the market is mainly focusing on three things:

First, whether ads can continue to support the fundamentals.

Search and YouTube are still Google's bread and butter—as long as ad revenue doesn't drop, the stock price has a floor.

Second, whether cloud and AI can tell a new story.

People will watch:

Has cloud revenue growth slowed?

Is AI (Gemini) burning money or starting to make money?

Third, whether capital expenditures will continue to pour money aggressively.

If AI infrastructure spending ramps up significantly this year, it may pressure profits in the short term;

If costs are kept under control, the market will feel more at ease.

In short:

👉 Ads stable + Cloud & AI don't drag = Slightly positive

👉 Cloud slowdown + Heavy spending = Vulnerable to selling

(For discussion only, not investment advice)