How do Qianwen, Doubao, and Kimi evaluate Yuanbao's 1 billion red envelope marketing campaign?

Recently, Tencent launched a Spring Festival marketing campaign with 1 billion yuan in cash red packets for its AI app Yuanbao, and the WeChat groups I'm in have become the "hardest hit areas" for these red packets.

At first, I thought it was great, indicating that Yuanbao's campaign was very successful, and Yuanbao topping the free download chart on Apple's AppStore also proves this.

However, as time went on, this became more and more of a burden.

Some of my groups have hundreds of messages, 99% of which are links to Yuanbao's red packet activities. The WeChat groups are almost useless now. When someone posts normal content, it quickly gets drowned out by the flood of red packet links. My Moments feed is also full of red packet links, and even some "friends" I haven't contacted for years are sending them privately.

If this isn't affecting WeChat's user experience, then what is?

Ironically, the one doing this to WeChat's user experience is none other than WeChat's parent company itself, whose product creed—the product bible formed over 20 years—is user experience.

I'm not the only one who feels this way. Many of my WeChat group members can't take it anymore and have had to @ me to manage the situation.

How absurd—I'm just one of WeChat's 1 billion ordinary users, yet now I have to step in to "uphold justice" for other users:

During the campaign, I also downloaded Yuanbao. I really wanted to know what Yuanbao itself thought about this issue of harming WeChat's user experience. I have to say, Yuanbao's response was even more disappointing than its harm to WeChat's user experience:

Yuanbao's reply was either stupid—hardly the response of an AI assistant—or bad (arrogant), deliberately avoiding the main issue and sidestepping the facts, or both. When I shared my feelings with it, its response was also very stiff, completely lacking the empathy and intelligence a normal AI assistant would have, though it was much softer than the first reply.

Either way, I knew I wouldn't get a proper answer from Yuanbao, so I posed the same question to Qianwen, Doubao, Kimi, and ChatGPT to see how they each viewed the issue.

Here's Qianwen's reply:

Qianwen's reply was the most vivid, emotionally charged, and in-depth. Next, let's look at Doubao's reply:

Doubao's reply was generally restrained but also hit the nail on the head. Now, let's see Kimi's reply:

Kimi was very rational in answering the first question, almost emotionless, and even gave Tencent an out, suggesting that Tencent had strategic reasons for doing this. But when I showed it Yuanbao's reply, even Kimi couldn't help but vent a little.

Either way, Yuanbao's red packet marketing campaign this time is hard to describe. Tencent's soul is user experience, and Tencent's style is restraint. This campaign at the start of 2026 couldn't remind me of the joy of WeChat's red packet "Pearl Harbor sneak attack" in 2015—it only made me feel that Tencent is showing signs of "midlife crisis." $TENCENT(00700.HK) $Alibaba(BABA.US) $BABA-W(09988.HK)