Voyah's next 'assigned task': How to turn the Dreamer's advantage into full-matrix strength?

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Produced by Zhineng Technology

At the Chengdu Auto Show, Voyah CEO Lu Fang and General Manager of Sales Shao Mingfeng shared insights from business positioning to brand strategy, as well as the depth of collaboration with Huawei, covering Voyah's core mission—how to not just build cars but also build a brand in the fiercely competitive new energy vehicle market.
 

"At the Peak" is Voyah's theme for this year's auto show, but Lu Fang candidly stated at the outset: "We're still climbing."

The 2026 Dreamer debuted with eight world-first technologies, from 800V intelligent hybrid to AI massage cabins, redefining the MPV as a flagship for the new era. The Lantu L and the upcoming full-size SUV reflect ambitions beyond a single model.

Voyah resembles an experimental field under a state-owned enterprise system: balancing speed with the safety and stability of a state-owned enterprise.

01

Products & Technology:

Experience-Driven Value

In the increasingly competitive new energy vehicle market, Voyah's approach is not to chase extreme specifications but to redefine the differentiated value of premium new energy vehicles through space, comfort, and intelligent experiences.

◎ The structural advantages of the pure electric platform are maximized, with vehicle space utilization reaching nearly 91%, ensuring every part of the cabin offers a more comfortable experience.

Unlike the traditional approach of competing on size, this design emphasizes "tactile efficiency," ensuring limited vehicle volume serves seating comfort and storage convenience rather than just paper specifications.
 

◎ In terms of comfort, Voyah goes beyond conventional seating layouts and noise reduction, delving into details for long-term usage scenarios.

For example, NVH control not only suppresses road noise but also optimizes physiological fatigue during long-distance travel, allowing rear passengers to rest naturally.
 

This "car as a mobile living space" concept aligns more closely with the lifestyles of premium users.

◎ On the technical front, Voyah's direction is not about single breakthroughs but systemic integration to create experiential differentiation.

The combination of 800V hybrid architecture, intelligent rear-wheel steering, and AI stress-relief cabins balances range, safety, and comfort: addressing winter charging speed and long-distance travel anxiety while enhancing turning radius, stability, and comfort.

Voyah's technical path emphasizes "deterministic experiences in real-world scenarios" rather than extreme performance.

◎ In design language, Voyah does not simply follow mainstream trends but seeks to build distinctiveness with culturally rich elements. This differentiation reflects brand confidence and a proactive stance in a homogenized market.

Voyah's product and technology philosophy points to: building a value system beyond mere performance comparisons through the deep integration of space, comfort, and intelligent experiences, making the "flagship" positioning tangible in daily use.

02

Market & Strategy:

From Breakthrough Hits to Portfolio Expansion
 

Voyah's core market achievement stems from the success of the Dreamer.
 

As a leader in the new energy MPV market, the Dreamer has captured consumer minds with its space utilization and hybrid stability, achieving high net promoter scores and strong market stickiness. This indicates a closed loop of "product—reputation—sales" in its target segment.

However, a single hit cannot sustain long-term competition. The real challenge lies in replicating this logic across more categories to build a stable brand portfolio.
 

In the SUV segment, Voyah has entered the fiercely competitive 200,000–300,000 RMB hybrid market with the FREE+, ranking in the top three in initial sales but still far from the dominance seen with the Dreamer.

This reflects the complexity of different segments: SUV users are more diverse, with considerations for price sensitivity, driving scenarios, and family structures, requiring a more precise balance of performance, efficiency, and space.

Strategically, Voyah aims for "multi-scenario coverage."

Beyond MPVs and SUVs, it is expanding into full-size six-seaters and overseas markets. The logic is not blind expansion but finding common value points across scenarios—spatial comfort, energy efficiency reliability, and immersive smart experiences.
 

In other words, extending the same core user value across different product lines.
 

Voyah's strategy also reflects the steady characteristics of a state-owned enterprise, building reputation through product strength while leveraging partner collaborations to fill technical gaps.

For example, partnerships in smart cabins and autonomous driving can quickly address technical shortcomings while enhancing trust among premium consumers. The "core in-house + external empowerment" approach reduces R&D cycle risks and accelerates product deployment.

The key question is whether Voyah can translate the Dreamer's "hit effect" into overall competitiveness across its portfolio.

If SUVs and full-size models can consistently build strong user reputations in their segments, Voyah's positioning will shift from a "single flagship" to a "systematic premium brand."
 

Achieving this requires not only maintaining high experiential standards but also establishing long-term, replicable mechanisms for cost control, supply chain efficiency, and user engagement.

Summary

Voyah's understanding of "hit products" has expanded from single models to a methodology: products must be solid, marketing must be soft. This is their formula—an attempt to stay close to users and respond quickly. The Dreamer has secured a leading position in the new energy MPV market.
 

The next challenge is translating this lead into sustained brand recognition. SUVs, MPVs, large six-seaters, smart cabins, and 800V charging systems—each must deliver to avoid being a "flash in the pan."