European auto market | Spain August 2025: BYD YoY growth 414.6%

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Produced by Zhineng Technology

The summer car sales in Europe are impressive. The Spanish car market continued its upward trend in August 2025, with total sales reaching 61,315 units, a year-on-year increase of 17.2%, marking the fourth consecutive month of double-digit growth.

New energy vehicles(pure electric and plug-in hybrid)performed particularly well, with sales surging 161.8% year-on-year, and market penetration rising to 24.4%.

In terms of brands, Toyota, Volkswagen, and Renault ranked in the top three, with Toyota leading with a 10.9% market share. MG and BYD stood out, especially BYD, which saw a 414.6% year-on-year increase, setting a new record in Spain.

In terms of models, the Dacia Sandero remained the top seller, the Toyota Corolla rose strongly to second place, and the Tesla Model 3 also climbed significantly.

01

Overall Trends in the Spanish Market

The Spanish car market achieved a 17.2% year-on-year growth in August, with private car purchases and corporate purchases increasing by 16.1% and 22%, respectively, while the leasing market saw a 13.7% decline.

Regionally, several central and northern areas saw growth rates exceeding 30%, such as Castilla-La Mancha and Cantabria, while the capital Madrid grew by only 12%, below the national average.

The growth of electric vehicles was the highlight of the month. Sales of pure electric and plug-in hybrid vehicles reached nearly 15,000 units, with a market share approaching one-quarter, far higher than last year's 10.9%.

Year-to-date, new energy vehicle sales have reached 138,000 units, a 98% year-on-year increase. The Spanish market is rapidly transitioning to electrification, driven by the entry of Chinese brands and increased consumer acceptance.

In terms of brand performance

◎ Toyota remained the top seller with 6,698 units, achieving a 10.9% market share, a peak this year. This was driven by strong performances from models like the Corolla, RAV4, and C-HR, with the Corolla's sales surging 36.2% in August, rising to second place for the month.

◎ Volkswagen, benefiting from clearance discounts on the T-Roc, achieved 33.9% growth, returning to second place.

◎ Renault continued its strong rebound, with a 24% year-on-year increase, ranking third.

◎ In contrast, the local brand SEAT, despite a 10.6% growth, struggled to re-enter the top three.

In terms of models

◎ The Dacia Sandero, despite an 8.8% year-on-year decline, remained the top seller with 2,137 units.

◎ The Corolla rose strongly to second place, highlighting Toyota's advantage in hybrid and electrification.

◎ The Tesla Model 3 saw a 516.1% year-on-year surge in sales, jumping to seventh place.

02

Performance of Chinese Brands and Models

In August sales, MG led with 2,704 units, followed by BYD with 1,827 units. Omoda, Jaecoo, Leapmotor, and Dongfeng Xiaokang sold 937, 676, 200, and 148 units, respectively.

Chinese brands are gaining rapid visibility in Spain

◎ MG sold 2,696 units in August, a 40.4% year-on-year increase, securing a 4.4% market share and consistently ranking in the top 10. Its EHS plug-in hybrid model saw a 450% sales surge, setting a new record.

◎ BYD's performance was even more impressive, with monthly sales of 1,832 units, a 414.6% year-on-year increase, and a 3% market share, ranking 14th for the first time. BYD is rapidly breaking brand recognition barriers in Southern Europe, leveraging the electric vehicle boom to accelerate its penetration into the European market.

Summary

In August 2025, the Spanish car market showed steady recovery after prolonged sluggishness, with new energy vehicle shares rising rapidly. Chinese brands and Tesla emerged as key growth drivers, with BYD and MG performing exceptionally well.