Many domestic real estate companies are struggling now and will continue to do so in the future... Their development approach is putting the cart before the horse... First, many developers prioritize speed. Take Country Garden as an example—they build three floors in a week and start selling as soon as presale conditions are met. While they claim to prioritize supporting facilities, the actual construction quality is poor, and accidents on construction sites are common. Second, they aggressively acquire land nationwide, continuously raise funds, and take on high levels of debt. There used to be a saying, "Too big to fail," but those who said it are now nowhere to be seen. Bankruptcy is inevitable. Third, they rush sales. Developers set annual targets far higher than the previous year, likely to make financial reports look better, but it's all a false prosperity. Many developers find themselves far from their targets by the last quarter and resort to artificial performance boosting—essentially cooking the books. Developers ask channel partners to help inflate sales by placing bulk orders (normally requiring a 10,000-20,000 yuan deposit, refunded the following year after meeting targets), buying entire buildings at once to create billions in fake sales.

Finally, most developers don’t consider the perspective of users or consumers. Sales often involve empty promises, similar to how insurance is sold in China, leading to numerous lawsuits later. The blame is then shifted to individual salespeople, absolving the company. For example, issues like school admissions—many parents later find that buying a property doesn’t guarantee their child’s education due to additional requirements like household registration or local social security (e.g., living just across the street but in a different district, where social security isn’t registered, disqualifying the child). How can a company that doesn’t prioritize user experience succeed? (Except for luxury properties.)