
$Apple(AAPL.US)First take: The company's operational performance this quarter has basically met market expectations. The growth in revenue was mainly driven by the improvement in businesses such as iPhone, iPad, and smart wearables. As for the significant decline in net profit, it was mainly affected by a one-time tax payment to the European Union. Excluding the impact of this $10.2 billion payment, the company's net profit for this quarter returned to $24.9 billion, slightly better than market expectations ($24.3 billion).
Looking at each business specifically: 1) The company's core hardware segment (iPhone, iPad, and Mac) saw varying degrees of growth this quarter, with the iPhone business, which has the largest share, experiencing slight increases in both shipment volume and average price; 2) The company's wearables and other businesses still saw a decline this quarter, with market demand remaining relatively sluggish; 3) The company's software services business continued to maintain double-digit growth, making it the most stable part of the company's growth.
This quarter, the company's gross margin increased year-on-year, with the software services gross margin stabilizing at a high level of 74%. The company's R&D expenses and selling expenses steadily increased, keeping the overall operating expense ratio around 15%. In addition, the company's capital expenditures increased this quarter, with quarterly spending rebounding to $2.9 billion, but still relatively small compared to the company's operational profit. Overall, the company's operational situation this quarter has basically met market expectations. In the subsequent management communication meeting, continue to pay attention to the company's outlook for future operations and related layouts in areas such as AI.
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