With the rankings being released, which is more reliable, $Meta Platforms(META.US) or $Alphabet(GOOGL.US)?

From the expert interviews I've seen, online advertising in the U.S. is also rapidly shifting towards effectiveness, moving towards a clearer ROI-oriented model, with typical strong ROI coming from social media, e-commerce, and search. Therefore, $Alphabet - C(GOOG.US) Youtube ads haven't been particularly good recently. Moreover, in the long term, AI Q&A does pose a certain threat to Google.

Looking at the third quarter itself, an advertising growth rate around 10% should not have much room for significant misses or beats; the key is whether Google Cloud's growth can exceed market expectations and reach a new high.

From a valuation perspective, a PE of 19 times in 2025 corresponds to not very high growth, and ongoing antitrust challenges and increased capital expenditures can actually be offset by the growth in cloud business.

Otherwise, the current market PE valuation may still face certain pressure, at least it is not considered cheap.

From a long-term trend perspective, if it weren't for Trump's presidency and TikTok's counterattack, with the increasingly rising Reels providing upward space, Meta's logic would still be smoother. Of course, a cheaper PE valuation in 2025 would be better.