Ranking released, which one is more reliable between $Meta Platforms(META.US) and $Alphabet(GOOGL.US)?

According to expert interviews, online advertising in the U.S. is rapidly shifting toward performance-based models with clear ROI focus, particularly in social media, e-commerce, and search. Therefore, the recent performance of $Alphabet - C(GOOG.US) YouTube ads hasn't been great. In the long run, AI-powered Q&A poses a certain threat to Google.

Looking at Q3 itself, the ad growth rate of around 10% leaves little room for major surprises. The key lies in whether Google Cloud's growth can exceed market expectations and hit a new high.

From a valuation perspective, a 2025 P/E of 19x, coupled with modest growth, ongoing antitrust disputes, and rising capital expenditures, means that only accelerated growth in cloud services can offset these pressures.

Otherwise, the current P/E valuation might still face some pressure—at least, it's not cheap.

In the long term, if not for Trump's potential return and TikTok's resurgence, Meta's growth logic would be smoother, especially with Reels providing upward momentum. Of course, a slightly cheaper 2025 P/E of 25x would be even better.