Hardik Shah
2026.07.14 02:25

๐Ÿ“ข ๐‰๐”๐’๐“ ๐ˆ๐: $Trade Desk(TTD.US) The Trade Desk Integrates 7-Eleven Japan Purchase Data for Advertisers

๐Ÿ‘‰ ๐Š๐ž๐ฒ ๐‡๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:

โžค ๐“๐ก๐ž ๐“๐ซ๐š๐๐ž ๐ƒ๐ž๐ฌ๐ค integrates ๐’๐„๐•๐„๐-๐„๐‹๐„๐•๐„๐ ๐‰๐š๐ฉ๐š๐ง purchase data into its DSP.

โžค Advertisers gain access to data from approximately ๐ญ๐ฐ๐ž๐ง๐ญ๐ฒ-๐ž๐ข๐ ๐ก๐ญ ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง 7-Eleven App members.

โžค Capability is now available to ๐š๐ฅ๐ฅ ๐š๐๐ฏ๐ž๐ซ๐ญ๐ข๐ฌ๐ž๐ซ๐ฌ in Japan.

โžค Audience targeting is powered by up to ๐จ๐ง๐ž ๐ฒ๐ž๐š๐ซ of purchase history.

โžค Data can be activated across ๐‚๐“๐•, ๐Ž๐“๐“, ๐š๐ฎ๐๐ข๐จ, and ๐๐ข๐ฌ๐ฉ๐ฅ๐š๐ฒ channels.

โžค SEJ operates around ๐ญ๐ฐ๐ž๐ง๐ญ๐ฒ-๐ญ๐ฐ๐จ ๐ญ๐ก๐จ๐ฎ๐ฌ๐š๐ง๐ stores with approximately ๐ญ๐ฐ๐ž๐ง๐ญ๐ฒ ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง daily visitors.

โžค API integration enables ๐œ๐จ๐ง๐ญ๐ข๐ง๐ฎ๐จ๐ฎ๐ฌ data refresh and campaign optimization.

โžค AI transforms retail purchase data into scalable ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž intelligence for omnichannel advertising.

โžค Integration advances Japan's ๐ซ๐ž๐ญ๐š๐ข๐ฅ ๐ฆ๐ž๐๐ข๐š infrastructure with privacy-conscious data activation.

๐Ÿ‘‰ ๐„๐ฑ๐ฉ๐ž๐ซ๐ญ ๐’๐ญ๐š๐ญ๐ž๐ฆ๐ž๐ง๐ญ:

๐Š๐ž๐ข ๐Œ๐š๐ฃ๐ข๐ฆ๐š, General Manager, Japan, ๐“๐ก๐ž ๐“๐ซ๐š๐๐ž ๐ƒ๐ž๐ฌ๐ค:

"Japan's retail media ecosystem is entering a new phase. We are excited to bring this initiative to market, expanding access to one of Japan's most extensive retail data offerings for omnichannel advertising. As the industry evolves, the ability to programmatically activate high-quality data will be critical to driving performance and accountability in digital advertising. By integrating high-quality purchase data from SEJ, one of Japan's largest convenience store chains, directly into our platform, advertisers can now engage audiences more precisely and efficiently across channels, helping to unlock the full potential of retail data for advertisers in Japan."

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