$Apple(AAPL.US)

Apple is a well known brand and when you mention Apple, sleek images of a smartphone comes to mind first or the picture of a slim macbook.

It made the smartphone what it is before the others which then had no choice but to follow its lead. It also famously led to Nokia fading away from the handphone scene when she was the go to name at the turn of the century.

Apple is now where Nokia was last time. The question is ‘Did Apple learn the lessons from Nokia?’ Nokia stubbornly refused to tag on the smartphone scene thinking its handphones and brand can hold its own. Look where she is now.

Now AI is blazing ahead and Apple seems a bit slow in my opinion to adopt it. Will someone like Nvidia or even AMD seize the opportunity?

Apple has to decide quick. She is still depending much on her brand and smartphone aura.

@Bridge Buzz SG