Walter Bloomberg
2025.09.24 12:32

$Apple(AAPL.US) - UBS: IPHONE 17 DEMAND MAY LIMIT APPLE ASP GROWTH

UBS says Apple’s new iPhone 17 lineup shows mixed demand. Wait times for the entry-level model are longer year over year, especially in the U.S. (~18 days vs. 11 for iPhone 16) and China (~25 vs. 9), suggesting strength in the Base and Air variants. However, weaker demand for higher-end models and Apple’s pricing strategy—lower implied price for the Base offsetting hikes on Air and Pro—could cap average selling price upside in Q4 FY25.

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