Apple Officially Announces September 10 Fall Event at 1:00 AM (SGT)

$Apple(AAPL.US) Apple has confirmed that its highly anticipated fall product launch event will take place on September 10 at 1:00 AM (SGT). The event will be held at the company’s Apple Park campus in Cupertino, California, and is widely regarded as one of the tech giant’s most significant moments of the year.

The highlight of the event is expected to be the unveiling of four new iPhone models: the iPhone 17 (Standard Edition), 17 Air (Lightweight Edition), Pro, and Pro Max. Notably, the Plus model will be discontinued. The new Air model, measuring just 5.5mm thick, will become the thinnest iPhone ever. It will feature Apple’s self-developed C1 baseband chip but is rumored to have a battery capacity of under 3000mAh.

The Pro series is expected to see major upgrades, including the powerful A19 Pro chip, a redesigned horizontal camera layout, and—for the first time—support for 8K video recording.

In addition to the iPhone lineup, Apple is likely to announce updates to its Apple Watch series. The AirPods Pro 3 are also rumored to make their debut, alongside refreshed versions of the HomePod mini and Apple TV 4K.

Perhaps the most intriguing development lies in Apple’s advancements in artificial intelligence. Reports suggest the company is in discussions with $Alphabet(GOOGL.US) $Alphabet - C(GOOG.US) Google to integrate the Gemini large language model, which could enable more natural language interactions and deeper system integration, particularly with Siri.