盒馬山姆商戰之後：盒馬 APP 周均 DAU 增長 13.3%

華爾街見聞
2023.09.22 07:31
繼 7 月底盒馬向山姆發起 “移山價” 的商戰後，極光大數據顯示，盒馬 APP 周均 DAU 增長 13.3%。山姆應對降價期間也一度迎來增長，隨後逐漸回落，活動至今 DAU 增長 3.9%。7 月底，盒馬在上海推出 “移山價”，其降價產品直指山姆爆款產品，山姆也隨之降價，隨後盒馬宣佈將 “移山價” 擴展至含杭州、成都在內的 15 城。（界面）
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