英媒：TikTok 電商今年在東南亞 GMV 有望達 150 億美元，遠超去年表現

智通財經
2023.06.25 05:42
據界面新聞援引英國《金融時報》消息，TikTok 正着眼於在東南亞推動收入增長，包括龐大的印尼市場。知情人士稱，TikTok Shop 跨境電商今年在印尼的電子商務銷售額將比去年的 25 億美元翻一番以上。而據業內人士估計，TikTok Shop 今年在整個東南亞地區的商品交易總額預計將達到 150 億美元，遠高於去年的 44 億美元，並佔到其全球電商業務規模的大部分。
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