JD.com Global Purchase establishes a procurement entity in South Korea to continue deepening cross-border direct sourcing of quality consumer goods

According to Zhitong Finance APP, on August 12, JD.com held a "JD Direct Procurement Investment Promotion Conference and Negotiation Meeting" in Seoul, South Korea, in collaboration with the Korea Trade-Investment Promotion Agency (KOTRA) and the Ministry of Trade, Industry and Energy of South Korea. At the meeting, JD.com (09618) officially announced the establishment of a localized procurement entity in South Korea to further strengthen its direct procurement business in the country. Meanwhile, JD Worldwide also signed strategic cooperation agreements with nine well-known South Korean consumer goods companies, including LLOYD and RECLOW.

The JD Direct Procurement Investment Promotion Conference and Negotiation Meeting was held in Seoul, South Korea.

JD.com Launches Direct Procurement Investment in South Korea, Over 200 Korean Companies Participate in Negotiations

With the continuous expansion and upgrading of the Chinese consumer market, the demand from Chinese consumers for high-quality, cost-effective, and diverse imported goods continues to rise. Categories such as Korean beauty products, trendy clothing, snacks, and home living have long been popular in cross-border consumption.

The negotiation meeting attracted participation from over 200 South Korean consumer goods companies. After business discussions, JD Worldwide officially signed strategic cooperation agreements with nine South Korean consumer goods companies, covering multiple categories including fashion apparel, lifestyle, and cosmetics. Through cross-border direct procurement, JD Worldwide will introduce fashion products from its partner RECLOW and open a self-operated flagship store for them on JD.com. Brands under the E-Land Group, such as LLOYD, will also directly reach Chinese consumers through JD's official flagship store.

The head of JD Worldwide's direct procurement business in South Korea stated that South Korean consumer goods, with their outstanding quality and product strength, have seen continuous sales growth on JD.com in recent years. Following the establishment of a logistics entity in South Korea, the establishment of a procurement entity now provides a one-stop cooperation entry point in Seoul, where Korean is spoken, allowing more high-quality South Korean consumer goods to be presented to Chinese consumers.

South Korean consumer brands are also looking forward to this cooperation. Kim Seong-jun, a representative of RECLOW Co., Ltd., stated: "It is not easy for small and medium-sized enterprises to enter the Chinese market solely based on product strength. JD.com, through its self-operated model, directly procures products from brands, allowing us to eliminate the burdens of logistics and settlement at once, enabling us to focus on the products themselves."

A relevant person from the E-Land Group also stated: "JD.com’s direct procurement collaboration with brands significantly reduces our operational pressure in the Chinese market. In the future, we will bring high-quality products to JD users at more competitive prices."

Leveraging Super Supply Chain Advantages, JD.com Accelerates Global Direct Procurement Layout

According to the latest Fortune Global 500 list for 2026, JD Group has risen to 41st place, making it onto the list for 11 consecutive years and ranking first among private enterprises in mainland China for three years in a row. As China's largest brand e-commerce platform, JD.com continues to leverage the efficiency of its super supply chain, providing users with a "good and cheap" product and service experience, while also offering more efficient and certain growth opportunities for brands and business partners It is reported that JD.com established a logistics corporation in South Korea in its early years. On June 18, 2026, JD.com Korea's procurement corporation was officially established. Based on the cross-border direct procurement model that has been developed over many years, and relying on a localized procurement team, JD.com can delve deeper into the South Korean market in a more efficient manner, discovering high-quality products that meet Chinese consumption trends, providing Chinese consumers with more competitive product prices and more reliable quality assurance.

In addition, JD Worldwide, as JD.com's cross-border import e-commerce platform, is committed to helping more overseas brand merchants efficiently "land" in the Chinese market through continuous innovation and upgrades in dimensions such as consumer scenarios, marketing ecology, quality and service, and recruitment. In July 2025, JD Worldwide launched the "100 Billion, 1,000 Products New Growth Plan" aimed at overseas brand merchants, which aims to introduce 1,000 new overseas brands within three years and help achieve a cumulative sales growth of 10 billion yuan.

A relevant person in charge of JD Worldwide stated that in the future, JD Worldwide will continue to amplify the advantages of localized direct procurement in South Korea, further expand the matrix of high-quality Korean brands, increase the scale of source direct procurement, and launch more new products and exclusive discount rights; at the same time, by continuously improving the global supply chain layout, JD Worldwide will also better meet the diversified and high-quality import consumption needs of Chinese consumers with its service capability of "good products at good prices, delivered globally."