Understanding the Market | LI NING Rises Over 4% Announcing Entry into Meituan Flash Purchase Platform to Layout Instant Retail Channels
LI NING's stock price rose by more than 4%, with an increase of 4.14% as of the time of publication, trading at HKD 18.11, with a transaction volume of HKD 175 million. The LI NING brand announced its entry into Meituan Flash Purchase, covering nearly 1,000 stores in nearly 100 cities nationwide, leveraging offline stores for rapid delivery and expanding service radius. This cooperation is an important measure of LI NING's "single brand, multiple categories, and multiple channels" strategy, and will explore innovative business models in the future to enhance user experience
According to Zhitong Finance APP, Li Ning (02331) rose over 4%, up 4.14% as of the time of writing, priced at HKD 18.11, with a transaction volume of HKD 175 million.
In terms of news, according to Li Ning's official WeChat account, on October 20, the Li Ning brand officially announced its entry into Meituan Flash Purchase, with nearly a thousand stores in nearly a hundred cities nationwide going online simultaneously. By leveraging Li Ning's offline stores as front warehouse nodes, orders can be distributed nearby, quickly picked, and delivered instantly, significantly expanding the original service radius of the stores. Currently, consumers can purchase Li Ning and Li Ning YOUNG series products in a one-stop manner on Meituan Flash Purchase, covering various sports apparel and equipment including running, basketball, cross-training, badminton, table tennis, outdoor activities, tennis, and pickleball. The two parties have completed the comprehensive integration of five core systems: products, pricing, marketing, inventory, and membership.
Li Ning stated that this cooperation is an important measure of the brand's "single brand, multiple categories, and multi-channel" strategy. By laying out instant retail channels, Li Ning hopes to respond more efficiently to users' equipment needs in diverse scenarios such as sports and fitness, seasonal shopping, and emergency travel. In the future, both parties will also explore innovative business models such as "Lightning Warehouse" together and plan to gradually cover markets at all levels nationwide within the year. In addition, Li Ning and Meituan Flash Purchase will continue to optimize around user experience, launching more brand activities to enhance overall service quality
