Meta launches the Vibes platform, entering the AI video market

Meta officially launched the AI video creation platform Vibes, marking the latest move by the social media giant in the field of AI-generated content.

On September 25, Meta announced the integration of the AI video creation platform Vibes into the Meta AI application, allowing users to create, discover, and share short video content.

Meta stated that the feature is presented in a feed format, where users can not only browse AI-generated videos created by other creators and communities but also utilize new AI visual tools to turn their ideas into reality or remix existing videos.

This update is referred to by Meta as the "latest advancement" in its AI video efforts and signals the company's larger plans for the future. The company stated that the launch of Vibes is just the beginning, aimed at gathering user feedback and continuously iterating its AI video tools to lay the groundwork for future competition in this field.

Meta CEO Mark Zuckerberg stated on his social media:

The Meta Superintelligence Lab is still developing our new models, so Vibes is just an initial showcase of part of our new product direction. I'm very excited to collaborate with friends from Midjourney and Black Forest Labs.

Empowering Creation, From Inspiration to Sharing

The design intention of Vibes is to lower the barrier for users to experiment creatively and provide creative inspiration.

According to Meta, when users browse the Vibes feed, they will see AI-generated videos from different creators and communities. As usage time increases, the recommendations in the feed will become more personalized.

When users discover content they are interested in, they can choose to remix it directly.

The creative process is very flexible, users can either input text prompts to generate entirely new videos from scratch or remix existing videos in the feed. Core creative tools include adding new visual elements, overlaying music, and adjusting the overall style to better match personal tastes.

After completing the creation, the sharing channels are key to connecting the entire Meta ecosystem.

Videos can be directly published in the Vibes feed, sent to friends via private messages, or cross-posted to Instagram and Facebook with one click, greatly enhancing the potential exposure and viral spread of AI content More importantly, this integration is bidirectional. If users see a video generated by Meta AI on Instagram, they can directly click and jump to the Meta AI app for recreation.

In addition, this feature is currently free, Zuckerberg introduced in a post:

In the Meta AI app, browse amazing videos created by artists and creators using AI, and you can freely access top models and music to generate and recreate your own works with one click.

Meta AI Iterative Product Collects Feedback for Future Layout

Meta emphasizes that the currently launched Vibes is only an "early preview" version, and the company will actively collect user feedback to continuously improve and advance the development of its AI video tools.

In addition, Meta revealed that it is collaborating with a group of talented visual artists and creators to jointly develop "more powerful creation tools and models." These more advanced features are expected to be launched to users in the future.

In addition to serving as a platform for the creation and distribution of AI videos, the Meta AI app itself will still be the central hub for managing AI glasses, capturing life moments, and using AI assistants to obtain information and ideas.

This series of updates indicates that Meta is gradually pushing its AI capabilities from backend auxiliary tools to the frontend content creation field that users can directly perceive and participate in