Understanding the Market | MEITUAN-W Rises Over 4% Again, Keeta Accelerates Expansion in the Middle East, Institutions Say Delivery Platform Subsidy Strategy Has Become More Rational
Meituan-W's stock price rose over 4% again, with a cumulative increase of over 12% this week. As of the time of writing, the stock price is HKD 108.7, with a trading volume of HKD 5.432 billion. Meituan's food delivery brand keeta has officially launched operations in Kuwait, becoming its third market in the Middle East. Institutional analysis indicates that the platform's subsidy strategy is becoming more rational, and it is expected that Meituan and Alibaba will see a profit inflection point in the future
According to Zhitong Finance APP, Meituan-W (03690) has risen over 4% again, with a cumulative increase of over 12% this week. As of the time of writing, it is up 3.33%, priced at HKD 108.7, with a transaction volume of HKD 5.432 billion.
In terms of news, recently, Meituan's international takeaway brand keeta officially launched operations in Kuwait. This makes Kuwait the third location for keeta in the Middle East Gulf region, following Saudi Arabia and Qatar. It is reported that based on the successful establishment and progress in Saudi Arabia over the past year, keeta has further accelerated its expansion in the Middle East market. In August of this year, keeta launched in Qatar, and less than a month later, it officially entered Kuwait, as Meituan accelerates the construction of a "multi-country linkage" international development model.
Shenwan Hongyuan released a research report stating that in July, the State Administration for Market Regulation interviewed the three major platforms, emphasizing the need for standardized promotions and rational competition. As a result, the platforms' subsidy strategies have become more rational. Meituan, Taobao, and JD.com are promoting structural efficiency improvements through differentiated projects such as "Pin Hao Fan," "Bao Pin Tuan," and "Qi Xian Xiao Chu," compressing bubble-like order volumes and moving towards long-term sustainable growth. GF Securities stated that looking ahead to Q3 and Q4, the e-commerce sector is expected to continue to be affected by competitive pressures from takeaway services, and performance may continue to be under pressure. In the long term, once the subsidy intensity from both sides decreases, it is expected that Meituan and Alibaba will see a turning point in profits
