Understanding the Market | Li Auto-W rose over 4%, with the Li i6 scheduled for release on September 26, institutions optimistic about its future sales potential

Zhitong
2025.09.17 06:39
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Li Auto-W rose over 4%, as of the time of publication, up 4.3%, reported at HKD 104.4, with a transaction volume of HKD 2.401 billion. On the news front, on September 16, Li Xiang officially announced that the Li Auto i6 is scheduled to be released on September 26. It is understood that the Li Auto i6 is the second pure electric SUV launched by Li Auto. Morgan Stanley's recent research report stated that the i6 model, which is set to launch in late September, is crucial for Li Auto, recommending a more aggressive pricing strategy, lowering the guide price from the previously tentatively set range of RMB 250,000-300,000 to RMB 200,000-250,000. Morgan Stanley analysts believe that Li Auto needs to choose between a 20% gross margin and monthly sales of 20,000 vehicles. Changjiang Securities stated that Li Auto's future model planning is clear, with a continuous layout of direct sales channels, indicating broad future sales potential. In the second half of the year, Li Auto's high-pressure pure electric products will accelerate their efforts, with the family six-seat pure electric SUV Li Auto i8 launched in July, and the family five-seat pure electric SUV Li Auto i6 set to launch in September. By then, Li Auto will achieve a product layout of 4 range-extended electric SUVs + 1 flagship MPV + 2 high-pressure pure electric SUVs, and the strong new vehicle cycle ahead will open up the company's sales space

According to Zhitong Finance APP, Li Auto-W (02015) rose over 4%, up 4.3% as of the time of writing, priced at HKD 104.4, with a transaction volume of HKD 2.401 billion.

In terms of news, on September 16, Li Xiang officially announced that the Li Auto i6 is scheduled to be released on September 26. It is understood that the Li Auto i6 is the second pure electric SUV launched by Li Auto. Morgan Stanley's recent research report stated that the i6 model, which is set to launch in late September, is crucial for Li Auto, recommending a more aggressive pricing strategy, lowering the guide price from the previously tentatively set range of RMB 250,000-300,000 to RMB 200,000-250,000. Morgan Stanley analysts believe that Li Auto needs to choose between a 20% gross profit margin and monthly sales of 20,000 units.

Changjiang Securities stated that Li Auto's subsequent model planning is clear, with direct sales channels continuously being laid out, indicating broad future sales potential. Li Auto's high-pressure pure electric products will accelerate their efforts in the second half of the year, with the family six-seat pure electric SUV Li Auto i8 launched in July, and the family five-seat pure electric SUV Li Auto i6 set to launch in September. By then, Li Auto will achieve a product layout of 4 range-extended electric SUVs + 1 flagship MPV + 2 high-pressure pure electric SUVs, and the strong new vehicle cycle expected in the future will open up sales space for the company

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