Amazon and Google fell during trading, reports indicate that the U.S. Federal Trade Commission is investigating Amazon and Google regarding their search advertising business

On Friday, Amazon and Google fell during trading, with declines expanding to 0.43% and 0.45%, respectively. Reports indicate that the U.S. Federal Trade Commission is investigating Amazon and Google regarding their search advertising businesses.

The U.S. Federal Trade Commission is examining whether Amazon and Google misled advertisers in their search advertising businesses, focusing on whether the two companies adequately disclosed advertising terms and pricing mechanisms.

According to informed sources, the FTC's consumer protection division is reviewing Amazon's advertising auction system, particularly whether the company disclosed the "floor price" settings for certain search ads to advertisers. At the same time, the FTC is also investigating Google's internal pricing processes, including whether it raised advertising costs without adequately informing advertisers.

This investigation opens a new front in the regulatory scrutiny faced by Google and Amazon. Previously, courts have determined that Google has engaged in illegal monopolistic practices in the online search and certain search advertising sectors.

Both investigations are still ongoing, indicating that regulatory scrutiny of large tech companies continues even as tech executives strive to gain support from the Trump administration.

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