It is reported that Apple wants to leverage Google, and after the Gemini upgrade, Siri's stock price has reached an all-time high
Apple is considering collaborating with Google to upgrade Siri using its Gemini artificial intelligence model, advancing its AI strategy. On Friday, Alphabet's stock price rose 3.17%, reaching a record high of $206.09; Apple's stock price increased by 1.27%, closing at $227.76. Analysts believe that if the collaboration is successful, it will help Apple accelerate the implementation of AI applications, maintaining a "outperform" rating on Apple with a target price of $250
According to Zhitong Finance APP, on Friday, Alphabet (GOOGL.US, GOOG.US) stock price soared 3.17%, closing at $206.09, with an intraday high of $208.54, a historical record. This came after reports that Apple (AAPL.US) is considering collaborating with Google to utilize its artificial intelligence model Gemini to support the next generation of the Siri voice assistant. Apple's stock price also rose 1.27% on the same day, reaching $227.76.
Renowned Apple leaker Mark Gurman recently wrote that Apple has been in contact with Google to explore the possibility of creating a customized AI model based on Gemini as the core foundation for Apple's "AI version of Siri." Gurman stated that Apple is still weighing whether to continue relying on its self-developed models or seek external partners.
Currently, both companies are at a critical juncture. Alphabet is still awaiting further action from a U.S. federal judge regarding last year's ruling that it holds a monopoly in the general search service and text advertising sectors. Potential remedies include forcing Google to share search data with competitors, divesting the Chrome browser, or prohibiting it from signing exclusive search agreements with companies like Apple.
On Apple's side, investors and users have long been disappointed with its slow progress in the AI field. The AI version of Siri, originally scheduled for release this year, has been postponed until next year. Apple has also previously explored collaboration possibilities with companies like OpenAI and Anthropic.
Evercore ISI analyst Amit Daryanani pointed out in a research report on Friday: "Against the backdrop of concerns that Apple is falling behind in the AI competition, a partnership between Apple and Google would be positively welcomed by the market." He believes that while Apple has the capability to independently develop an upgraded Siri, introducing Gemini would accelerate the application of generative AI and help Apple advance its AI strategy in a capital-light manner. Daryanani maintains an "outperform" rating on Apple, with a target price of $250
