Amazon's Fire tablet switches to the Android system, with the new model Kittyhawk priced at $400, only half of the iPad Pro
Amazon plans to switch its operating system to Android when it releases a new Fire tablet next year, launching a high-end model codenamed "Kittyhawk" with a price of around $400. This move aims to respond to market feedback and improve the richness of its application ecosystem. Although the new model's price is higher than the existing product line, it is still lower than the starting price of the Apple iPad Pro. Market analysis suggests that this adjustment may help Amazon further establish its presence in the tablet market
According to informed sources, Amazon (AMZN.US) plans to switch its proprietary operating system to Android when it releases a new Fire tablet next year, along with the launch of a high-end model codenamed "Kittyhawk." This new device is expected to be priced at around $400, which is nearly double the price of its latest Fire Max 11, but still less than half the starting price of Apple's (AAPL.US) 11-inch iPad Pro.
This operating system adjustment is seen as a response to long-term market feedback. Industry analysts point out that the customized system previously relied upon by Amazon severely limited the richness of the application ecosystem, resulting in a far fewer variety and number of applications available to users compared to mainstream platforms.
According to IDC data, in the second quarter of 2025, Apple will still lead the tablet market with a 33% share, followed by Samsung (18.7%), Lenovo (8.2%), and Amazon (8%).
The pricing strategy for the new model highlights Amazon's attempt to seek a balance between cost-effectiveness and functional upgrades. Although the $400 price point represents a significant increase compared to its existing product line, it still offers a price advantage compared to the iPad Pro.
Market observers believe that the shift to the Android system is expected to improve application compatibility issues, and the launch of the high-end model may signify a deepening of Amazon's layout in the tablet market. The current tablet industry is facing dual challenges of application ecosystem and hardware innovation, and whether Amazon's adjustment can break through the existing pattern remains to be seen in the market
