XIAOMI-W's revenue and profit in the second quarter reached a new historical high, with profit attributable to owners of the company amounting to 11.904 billion yuan, a year-on-year increase of 133.51%
Xiaomi Corporation-W announced its Q2 2025 performance, with revenue of approximately RMB 115.956 billion, a year-on-year increase of 30.5%, setting a new historical high. Adjusted net profit was approximately RMB 10.831 billion, a year-on-year increase of 75.4%. Profit attributable to the company's owners was RMB 11.904 billion, a year-on-year increase of 133.51%. In the first half of 2025, revenue was approximately RMB 227.249 billion, a year-on-year increase of 38.2%. Smartphone shipments reached 42.4 million units, a year-on-year increase of 0.6%. The number of global monthly active users reached 731.2 million, a year-on-year increase of 8.2%
According to the Zhitong Finance APP, Xiaomi Corporation-W (01810) announced its Q2 2025 performance, with revenue of approximately RMB 115.956 billion, a year-on-year increase of 30.5% and a quarter-on-quarter increase of 4.2%. Gross profit was approximately RMB 26.101 billion, a year-on-year increase of 41.9% and a quarter-on-quarter increase of 2.7%. Adjusted net profit was approximately RMB 10.831 billion, a year-on-year increase of 75.4% and a quarter-on-quarter increase of 1.5%. Profit attributable to owners of the company was RMB 11.904 billion, a year-on-year increase of 133.51%.
In the first half of 2025, revenue was approximately RMB 227.249 billion, a year-on-year increase of 38.2%; gross profit was approximately RMB 51.507 billion, a year-on-year increase of 46.2%; adjusted net profit was approximately RMB 21.506 billion, a year-on-year increase of 69.8%. Profit attributable to owners of the company was RMB 22.829 billion, a year-on-year increase of 146%.
In Q2 2025, the group continued to efficiently execute its core business strategy of "steady and progressive," achieving record highs in both revenue and profit. In Q2 2025, Xiaomi Corporation's total revenue reached RMB 116 billion, a historical high, with a year-on-year increase of 30.5%. By business segment, in Q2 2025, the "Mobile × AIoT" segment revenue was RMB 94.7 billion, a year-on-year increase of 14.8%; the "Smart Electric Vehicles and AI-related Innovative Businesses" segment revenue was RMB 21.3 billion, both segments achieving historical highs. In this quarter, the group's adjusted net profit was RMB 10.8 billion, a historical high, with a year-on-year increase of 75.4%.
The group continues to advance its "full ecosystem of people, vehicles, and homes" strategy. In Q2 2025, the group's smartphone shipments reached 42.4 million units, a year-on-year increase of 0.6%, achieving year-on-year growth for eight consecutive quarters. According to Canalys data, in Q2 2025, the group ranked among the top three in global smartphone shipments, with a market share of 14.7%, maintaining a top-three position globally for 20 consecutive quarters. Meanwhile, the group's user ecosystem continues to expand. By June 2025, the group's global monthly active users reached a historical high of 731.2 million, a year-on-year increase of 8.2%. As of June 30, 2025, the number of IoT devices connected to the group's AIoT platform (excluding smartphones, tablets, and laptops) grew to 989 million, a year-on-year increase of 20.3%. In Q2 2025, the group delivered a total of 81,302 new vehicles, setting a new historical high.
The group is steadily executing its "new ten-year goal": to invest heavily in core underlying technologies and strive to become a global leader in the next generation of hardcore technology. In Q2 2025, R&D expenditure reached RMB 7.8 billion, a year-on-year increase of 41.2%. As of June 30, 2025, the number of R&D personnel reached a historical high of 22,641.
The group's high-end strategy continues to achieve significant results. According to third-party data, in Q2 2025, the group ranked first in smartphone sales in mainland China, while the sales of high-end smartphones accounted for 27.6% of total smartphone sales, an increase of 5.5 percentage points year-on-year. According to third-party data, in Q2 2025, the group ranked first in market share for smartphones priced between RMB 4,000 and 5,000 in mainland China, with a year-on-year increase of 4.5 percentage points to 24.7% In the price range of RMB 5,000–6,000 in mainland China, the market share of smartphone sales increased by 6.5 percentage points year-on-year to 15.4%.
The group is steadily advancing Xiaomi's new retail strategy. In the second quarter of 2025, the number of Xiaomi Home stores in mainland China increased by more than 1,700 compared to the previous quarter, with a total of over 17,000 stores. The number of new retail stores in overseas regions reached approximately 200. According to third-party data, in the second quarter of 2025, the market share of the group's smartphone sales in offline channels in mainland China was 12.2%, an increase of 1.8 percentage points year-on-year
