Weibo Q2 revenue increased slightly by 2% year-on-year, operating profit grew by 8%, and monthly active users reached 588 million | Financial Report Insights

In the second quarter of 2025, Weibo's net revenue reached $444.8 million, a year-on-year increase of 2%, with advertising revenue also growing by 2%; operating profit was $145.6 million, up 8% year-on-year. Monthly active users reached 588 million, while daily active users reached 261 million.

On the 14th, Weibo released its financial report for the second quarter of 2025:

• Q2 revenue was $444.8 million, a year-on-year increase of 2%; of which advertising revenue was $383.4 million, an increase of 2%, and value-added service revenue was $61.4 million, down 2%;
• Operating profit was $145.6 million, a year-on-year increase of 8%, with an operating profit margin of 33%;
• Non-GAAP net profit was $143.2 million, with earnings per share of $0.54.

Revenue Slightly Increased by 2%, Cost Control Shows Results

Weibo's quarterly revenue of $444.8 million in the second quarter of 2025 increased by 2% compared to the same period last year, with a constant exchange rate growth of 1%. More notably, this growth relied entirely on the slight contribution from advertising business, while the 2% decline in value-added service revenue reflects a weakening willingness of users to pay.

Revenue from non-Alibaba advertisers grew only 1% to $347.6 million, indicating a marginal decline in the platform's attractiveness to third-party advertisers. Advertising revenue from Alibaba surged by 10% to $35.7 million, mainly benefiting from the marketing demand explosion during the 618 shopping festival.

Weibo's efforts in cost control are beginning to show results. Total cost expenses were $299.2 million, down 1% year-on-year, mainly due to a significant reduction in management expenses. Management expenses decreased from $26.8 million in the same period last year to $7.96 million, primarily due to the recovery of previously written-off accounts receivable this quarter.

The optimization of cost structure has driven improvements in profitability. Operating profit margin increased from 31% in the same period last year to 33%, while the non-GAAP operating profit margin remained at 36%. In terms of earnings per share, GAAP earnings per share were $0.48, and non-GAAP earnings per share were $0.54, representing year-on-year increases of 12% and 13%, respectively.

Regarding user data, as of the end of the second quarter, Weibo had 588 million monthly active users and 261 million daily active users.

CEO Wang Gaofei particularly emphasized the progress in AI technology applications in the financial report, stating that "AI-driven intelligent search has led to strong growth in user communities."