Affirm Rises As Google Pay Partnership Brings Flexible Payments To More Online Checkouts

Benzinga
2025.08.12 14:30
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Affirm Holdings' stock rose after announcing an expanded partnership with Google Pay, allowing flexible payment options via Chrome autofill. This integration simplifies the checkout process for U.S. shoppers and requires no extra work from merchants. Affirm's stock is up 20% year-to-date, with Jim Cramer recommending it as a buy. However, potential fee increases from JPMorgan Chase for bank data access could pressure Affirm and similar fintech firms. As of Tuesday, AFRM stock was up 5.86% to $77.34, while GOOGL rose 1.07%.

Affirm Holdings AFRM stock gained on Tuesday after it announced that it had expanded its collaboration with Alphabet GOOGL Google Pay by making its flexible, transparent payment options available through autofill on Chrome. Google’s stock price also gained.

The move builds on Affirm’s early 2024 launch of Google Pay, which enabled eligible consumers to pay over time at merchants that accept Google Pay.

Also Read: Affirm And Shopify Expand’ Buy Now, Pay Later’ To Canada And UK In Global Growth Push

Now, U.S. shoppers using Chrome’s desktop autofill can choose “Pay over time options” after a quick credit check. Interesteck offers biweekly or monthly installment plans ranging from $35 to $30,000, with interest rates starting at 0% APR and no late or hidden fees.

The integration requires no additional work from merchants and automatically activates on select websites, further broadening Affirm’s reach and streamlining the consumer checkout process.

Affirm stock gained 20% year-to-date. On CNBC’s “Mad Money Lightning Round,” Jim Cramer recommended Affirm as a buy, predicting it could rise from $72 to $100.

However, in July, JPMorgan Chase JPM shared plans to start charging significant fees for access to customer bank account data, a move that could pressure Affirm and other fintech firms. The bank sent pricing sheets to major data aggregators like Plaid and MX, which connect banks to fintech platforms for services such as payments, lending, and digital wallets. The steepest fees will target payment-focused companies, potentially raising costs for buy-now-pay-later providers like Affirm.

While Affirm’s stock has posted modest gains on expectations, it may be less exposed than peers like PayPal Holdings PYPL. Its reliance on bank data for underwriting and repayment means higher aggregator costs could still squeeze margins and force adjustments to its business model.

Price Action: As of the last check on Tuesday, AFRM stock was up 5.86% to $77.34. GOOGL was up 1.07%.

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