Apple plans to intensively launch new products in the first half of 2026 to drive revenue growth back on track

Apple Inc. is planning to launch a series of new products in the first half of 2026, including a new entry-level iPhone, multiple iPads, and upgraded Mac products. This intensive product release plan aims to help Apple return to a more stable revenue growth trajectory.

According to a report by Bloomberg on July 10, Apple is expected to release products before spring next year, including updates to the entry-level iPad and iPad Air, as well as an external Mac display. Among them, the smartphone codenamed iPhone 17e will be a follow-up to the $599 model released earlier this year. Apple is also developing upgraded versions of the MacBook Pro and MacBook Air.

The report noted that although these computer products were originally scheduled for release in 2025, Apple is considering postponing the launch to 2026. These new products are an important initiative for Apple to revitalize revenue growth after the iPhone launch this fall.

Apple has faced challenges of weak demand over the past two years, and the slowdown in the release pace of new models, including the iPad, has exacerbated this predicament. Analysts believe that due to the global trade environment and the slow advancement of Apple's AI products, Apple has already seen a cumulative decline of nearly 13% this year.

Acceleration of iPhone Product Line Updates, Comprehensive Upgrade of iPad

Apple is adjusting its product strategy by accelerating the update pace of its entry-level iPhone and conducting a comprehensive update of the iPad product line.

According to Bloomberg, the new iPhone 17e will be a rapid iteration of the 16e model launched in February this year.

This new model, codenamed V159, is expected to be released in early next year. It will look similar to the 16e but will be equipped with the same A19 processor as this year's iPhone 17 series, while the current version uses the A18 chip.

The rapid transition from 16e to 17e indicates that Apple is shifting its entry-level iPhone series to an annual update cycle, which is in stark contrast to the previous strategy of only updating the iPhone SE series twice since its debut in 2016.

In the tablet sector, Apple plans to conduct a comprehensive update of the iPad product line to consolidate its market leadership.

According to Bloomberg, Apple's goal is to launch a replacement for the current entry-level iPad, priced at $349, around March or April next year. The new model will look similar to the current version but will be equipped with a faster chip to replace the currently used A16 processor.

At the same time, the new iPad Air will upgrade from the M3 chip to the M4, with limited other changes, and is expected to be released around the same time as the new entry-level iPad Since the launch of the 13-inch version in 2024, the iPad Air has become a hot-selling product in the consumer, business, and education markets due to its screen size close to the iPad Pro and a relatively affordable starting price of $800.

Reports indicate that Apple originally planned to release new 14-inch and 16-inch MacBook Pro models equipped with the M5 chip later this year, but the current internal target is to launch them early next year, which means the release cycle for the current MacBook Pro may be slightly longer than usual.

The M5 MacBook Pro product line will be the last generation to adopt the current design introduced in 2021. Subsequent models will feature a new chassis and switch to OLED screens, a high-contrast display technology that has been applied to the iPhone and iPad Pro in 2017 and 2024, respectively.

The new MacBook Air is also set to launch in the first half of next year. Apple is also planning to release its first new Mac external display since the Apple Studio Display in 2022, with the new version, codenamed J427, currently scheduled for release in early 2026.

In addition to updates to its core product lines, Apple is still advancing its smart home hub project.

This device, codenamed J490, was originally planned for release in March of this year, but its launch has been indefinitely delayed due to the postponement of the new Siri voice assistant features it relies on.

According to reports, this smart home device is now likely to meet consumers in the first half of next year, becoming part of Apple's product launch wave in the first half of 2026.

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