Amazon intensifies AI competition, plans to invest billions more in Anthropic to counter Google

Zhitong
2025.07.10 06:31
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Amazon plans to invest billions of dollars in the artificial intelligence company Anthropic to deepen strategic cooperation, with the total investment exceeding the previously committed USD 8 billion last year. This move aims to solidify Amazon's position as a major shareholder in Anthropic and compete with Google in the AI field. Amazon's vice president stated that both parties are highly aligned in their core objectives, and the current scale of investment demonstrates their ambition for collaboration. This initiative is seen as a key step for Amazon in building an AI ecosystem

According to information from informed sources cited on Thursday, Amazon (AMZN.US) is considering investing billions of dollars more into the artificial intelligence company Anthropic to deepen their strategic cooperation.

Reportedly, the e-commerce giant intends to increase the investment scale to exceed the $8 billion framework committed last November, further consolidating its position as a major shareholder of Anthropic. In response to the rumors, Anthropic declined to comment, and Amazon did not immediately respond to media inquiries.

Looking back at the history of their cooperation, Amazon invested $4 billion in Anthropic, which is seen as a significant competitor to OpenAI, last November, doubling its total investment in the AI startup. Analysts suggest that if this additional investment goes through, Amazon will continue to lead over Google (GOOGL.US), which has invested over $3 billion in Anthropic, maintaining its status as one of the largest institutional shareholders.

Dan Grossman, Amazon's Vice President of Global Corporate Development, stated in an interview: "We are highly aligned with Anthropic on core objectives, and the existing investment scale fully demonstrates our collaborative ambition."

Currently, against the backdrop of OpenAI and tech giants like Google occupying a first-mover advantage in the AI field, Amazon is focusing on enhancing its industry influence in consumer-level AI model development by increasing technological investment and talent deployment.

This potential additional investment not only reflects its strategic emphasis on generative AI technology but is also seen as a key move for Amazon to build an AI ecosystem. Notably, the company has recently been continuously attracting top AI talent through innovative incentive mechanisms to accelerate the application of technological achievements