After a decline in Tesla's delivery volume, Musk takes over sales operations in the United States and Europe

Zhitong
2025.07.03 08:47
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Tesla CEO Elon Musk has taken over the company's sales operations in the United States and Europe, following the departure of his deputy Omead Afshar. Tesla is facing a decline in delivery volumes for several consecutive quarters, with deliveries in the second quarter of 2025 totaling 384,122 vehicles, a 14% decrease compared to the same period last year. Musk's political actions have led to a significant drop in electric vehicle sales in multiple markets, although overall electric vehicle purchases continue to grow

According to reports, CEO Elon Musk has taken over Tesla's (TSLA.US) sales operations in Europe and the United States, following the departure of longtime deputy Omead Afshar.

Afshar, who was responsible for Tesla's sales and production operations in North America and Europe, left the electric vehicle manufacturer at the end of last month. After his departure, Musk and Senior Vice President Tom Zhu will each take on different reporting responsibilities, while Tesla is also working to recover from several consecutive quarters of declining vehicle deliveries.

According to sources familiar with the changes, Zhu, who is currently based in China, will continue to oversee Tesla's sales operations in Asia and will have full control over global production operations.

Previously, Musk's political involvement led to a loss of core consumers for electric vehicles, resulting in a significant decline in sales of electric vehicles in key markets such as Europe, China, and some important markets in the United States (like California), while overall electric vehicle purchases continue to grow.

According to data from the same period last year, Tesla delivered 443,956 vehicles and produced 410,831 vehicles in the second quarter of 2024. In comparison, the production in the second quarter of 2025 was 410,244 vehicles, with deliveries of 384,122 new vehicles, a 14% decrease compared to the same period last year, slightly below the consensus expectation of 387,000 vehicles from Wall Street analysts