
No one in the car, remote control without a driver, just now, Tesla's new car "drove itself" to the owner's home

Musk announced on social media that a Tesla Model Y autonomously drove from a factory near Austin to a customer's home without any human intervention, with the route including highways and no remote operator involvement. In the context of sluggish sales growth, will this autonomous driving demonstration boost market confidence in Tesla?
Tesla completes its first delivery of autonomous vehicles, further showcasing its technological strength in the field of autonomous driving to investors and the market.
On June 27, Musk announced on social media that a Tesla Model Y had autonomously driven from the company's factory near Austin to a customer's home without any human intervention. He emphasized that the delivery "traversed the town," the route included highways, and there was no one in the car, nor was there any remote operator involved.
The owner of this Model Y is a customer named "Jose" on X. He shared a photo with Ashok Elluswamy, head of Tesla's autonomous driving team, and Phil Duan, a senior software engineer at Tesla.
According to reports, Ashok Elluswamy, head of Tesla's artificial intelligence and autonomous driving, added that the vehicle reached a maximum speed of 72 miles per hour during the drive. This autonomous delivery was completed on June 27, one day ahead of Musk's previously set target date (June 28, his 54th birthday).
Previously, according to Wall Street Insight, on June 22, Tesla had just launched a pilot service for its autonomous taxi (Robotaxi) in Austin, where only invited users could order via the app, and a safety monitor was seated in the front passenger seat. Tesla's intensive actions in the field of autonomous driving come at a critical moment when it faces multiple pressures. Sales in key markets such as North America and Europe remain sluggish, and several executives have left the company in recent weeks.
Key Transformation Amid Market Challenges
Tesla is accelerating its AI strategy, driven by growth bottlenecks in its core business.
Sales growth in major markets, including North America and Europe, is weak. According to a previous article by Wall Street Insight, although electric vehicle sales in Europe overall surged by 27.2%, Tesla's new car sales in Europe in May plummeted by 27.9% year-on-year, marking the fifth consecutive month of decline. Tesla's market share in Europe has significantly shrunk from 1.8% in the same period last year to just 1.2%.
Meanwhile, according to Wall Street Insight, several company executives have left in recent weeks:
- Tesla executive and one of Elon Musk's closest friends, Omead Afshar, has left the company.
- Milan Kovac, the head of the "Optimus" humanoid robot project, has resigned, citing a desire to spend more time with family.
- Jenna Ferrua, listed as the North American HR Director on LinkedIn, has also left, and her name no longer appears in the company directory.
In this context, successfully demonstrating and implementing AI and robotics technology is crucial to supporting Tesla's long-term valuation and growth story.
Technically, this unmanned delivery can be seen as an extension of a capability Tesla showcased in April. At that time, Tesla released a video showing that cars could automatically drive to the logistics parking lot after rolling off the assembly line at its Texas factory.
However, analysts point out that it remains unclear whether unmanned delivery can become a meaningful component of Tesla's operations in the future. This move is more viewed as a technical and marketing demonstration in the short term, rather than a mature commercial delivery solution