Try Any Outfit At Home Before Buying - Google Drops New AI App

Benzinga
2025.06.27 13:12
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Google Labs has launched Doppl, a new AI app that allows users to virtually try on outfits using animated avatars. This tool enhances Google’s previous virtual try-on feature, enabling users to upload images and visualize how different outfits would look on them. Doppl offers still previews and animated renderings, allowing users to store and share their favorite looks. Currently in early testing, the app aims to personalize the fashion experience. Meanwhile, GOOG stock has seen a decline of over 6% in the past year, with shares recently trading at $175.08, up 0.37%.

Google Labs, Alphabet Inc. GOOG GOOGL Google’s home for AI experiments, introduced a new fashion-centric AI app aimed at style enthusiasts and digital creatives.

The experimental tool, called Doppl, leverages advanced artificial intelligence to help users explore and visualize how different outfits might appear on animated avatars of themselves.

Doppl expands on Google’s previous virtual try-on feature by introducing new experimental elements.

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Users can upload images, whether personal snapshots or screenshots from the web, and see how those outfits might look on themselves using a lifelike digital model.

This includes both still previews and animated renderings that simulate motion and fabric flow.

The app allows users to store their favorite looks, share them across social platforms, and refine their personal style based on inspiration drawn from real-life encounters or online discovery.

Whether the outfit is seen on a friend or in a store window, Doppl turns a single image into a personalized fashion experience.

Developed under the umbrella of Google Labs, Doppl remains in an early testing phase.

According to Benzinga Pro, GOOG stock has lost over 6% in the past year. Investors can gain exposure to the stock via ETF Opportunities Trust T-Rex 2X Long Alphabet Daily Target ETF GOOX.

Price Action: GOOG shares are trading higher by 0.37% to $175.08 at last check Friday.

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