WeChat Mini Game Developer Conference held: User duration increased by 10%, over 300 mini games generated more than 10 million in revenue in a single season

On June 25th, at the WeChat Mini Game Developer Conference, the WeChat Mini Game team disclosed the latest ecological landscape: over the past year, user online duration increased by 10% year-on-year, with more than 80% of users initiated through "pull-down, social, search," etc. Among the more than 400,000 mini game developers, over 80% are small teams with fewer than 30 people. Currently, nearly 70 games have achieved over 1 million DAU (daily active users), and over 300 games have generated more than 10 million yuan in revenue in a single quarter.

At the conference, the WeChat Mini Game team stated that there are 500 million monthly active users of WeChat Mini Games. Over the past year, more than 80% of users actively seek out mini games they are playing through WeChat's unique methods such as pull-down, social, and search; users play an average of 6 mini games simultaneously each month, and their daily online duration has also increased by 10% compared to last year.

Among the mini game users, 70% are cross-month sticky users. The high user loyalty and efficient recall of lost users in WeChat Mini Games have nurtured several mini games that have been operating steadily for 7 years, with monthly active users exceeding 10 million. The continuous recognition and companionship of users have allowed more mini games to traverse cycles and achieve long-term operation.

On the development side, the mini game platform currently has accumulated over 400,000 developers, of which more than 80% are small and medium-sized teams with fewer than 30 people. At the same time, 70% of listed game companies have already invested in WeChat Mini Games, driving mini games towards higher quality and richer gameplay.

It is worth mentioning that the data released at the conference showed that over the past year, the active users of PC mini games increased by 55% year-on-year, the commercial scale expanded by 40%, and the investment in user acquisition increased by 4 times. Mini game content on video accounts is also increasingly favored by users; it is reported that the viewing duration of mini game live broadcasts increased by 54% year-on-year, and the number of short video views increased by 22%.

In addition, the unique ecological advantages of WeChat Mini Games have also attracted the investment of global gaming giant Supercell, whose light competitive mobile game representative work "Brawl Stars" has been exclusively launched on the WeChat Mini Game platform. Supercell also announced that its competitive battle mobile game representative work "Clash Royale" is expected to officially launch its mini game version on the WeChat Mini Game platform in September this year.

Author of this article: Luo Maolin, Source: Shanghai Securities Journal, Original Title: "WeChat Mini Game Developer Conference Held: User Duration Increased by 10%, Over 300 Mini Games Generated Over 10 Million Yuan in a Single Quarter"

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