A total of 500 vehicles! In the evening, the Xiaomi factory roadside, the YU7 display vehicles are being transported nationwide! Lei Jun talks about the price again: everyone will definitely find it reasonable

"We are all in line, waiting to transport the new car (Xiaomi YU7) that is about to be launched to Xiaomi's offline stores across the country." On June 24, a yellow tow truck stopped by the roadside of the Xiaomi factory. The driver told the Daily Economic News reporter that the transportation of the Xiaomi YU7 display cars began around June 20, and the manufacturer requested the completion of transporting 500 display cars by June 26.

The reporter observed on-site that dozens of tow trucks were parked on both sides of the road outside the north gate one and north gate two of the Xiaomi automobile factory in the Beijing Economic and Technological Development Zone (hereinafter referred to as the Development Zone). In the parking lot of the first phase of the Xiaomi automobile factory, there were a few Xiaomi YU7s wrapped in silver car covers.

Image source: Daily Economic News reporter Li Xing

"In the parking lot, the number of Xiaomi YU7s coming off the production line varies every day." A staff member at the Xiaomi automobile super factory told the reporter that in recent days, the factory has been gradually sending cars to places across the country that do not yet have Xiaomi YU7 display cars.

On May 22, at the Beijing National Convention Center, Xiaomi's second model—the Xiaomi YU7—was officially launched. Regarding the external speculation that the Xiaomi YU7 is priced at 199,000 yuan, Lei Jun previously responded at the launch event, "This is impossible. For the configuration comparable to Model Y, it would be sold for around 300,000 yuan."

Image source: Daily Economic News reporter Li Xing

On June 25, Lei Jun, chairman of Xiaomi Group, posted on Weibo that many people online are guessing the price, stating that the standard version of YU7 is 20,000 to 30,000 yuan more expensive than the standard version of SU7. He has publicly denied this, as the standard version of YU7 has very high specifications, comparable to the Max version or even Ultra version of competitors in the industry. Looking at the specifications: LCLTC range of 835km, laser radar, Thor chip with 700TOPS computing power, and panoramic screen, etc. As for the pricing, it will be announced at the launch event, "At that time, everyone will definitely feel that this price is reasonable." At the same time, Lei Jun also stated that he is not worried that YU7 will affect SU7 sales. Both YU7 and SU7 are very distinctive products. He believes that after the release of YU7, SU7 will still be one of the best-selling sedans.

Phase II project for Xiaomi YU7 construction has begun equipment debugging

On June 23, Lei Jun, Chairman of Xiaomi Corporation, announced that the Xiaomi YU7 will officially launch on the evening of June 26. "There will be more people rushing to book the Xiaomi YU7 than the Xiaomi SU7, and those who want to get the car without queuing will be tested on their speed." Several Xiaomi car sales personnel in Beijing told reporters.

The reporter learned from internal staff at Xiaomi Motors that the current model of the Xiaomi YU7 is produced within the Xiaomi Motors factory, while the second phase project of the Xiaomi Intelligent Manufacturing Industrial Base, located adjacent to the Xiaomi Motors factory, has not yet begun production. "The second phase project is mainly built for the Xiaomi YU7 and will soon begin production," said a staff member at the Xiaomi Motors super factory store.

According to a notice released by the Beijing Economic Development Zone Development and Construction Bureau on July 25, 2024, the state-owned construction land use rights for the industrial project at Block YZ00-0606, Yizhuang New Town, were won by Xiaomi Jingxi Technology Co., Ltd. for approximately 842 million yuan. On July 26, 2024, construction commenced within 24 hours of the land transaction, achieving "start work immediately after land acquisition."

The official website of the Beijing Municipal Planning and Natural Resources Commission shows that the second phase project of the Xiaomi Intelligent Manufacturing Industrial Base (including Production Plant No. 1 and 18 other projects) successfully completed planning acceptance on April 22, with the construction location being Block YZ00-0606, Yizhuang New Town, Beijing Economic and Technological Development Zone. The construction unit is Xiaomi Communications Technology Co., Ltd.'s wholly-owned subsidiary, Xiaomi Jingxi Technology Co., Ltd.

Image source: Every Day Reporter Li Xing

During the visit, the reporter saw that the factory and office buildings for the Xiaomi Motors second phase project have been completed. Moreover, the "Xiaomi" logo at the entrance of the second phase project has also been installed, but it is currently covered with green mesh fabric. "There are people working in the factory at night; we are currently on three shifts, working overtime," a third-party equipment supplier for the Xiaomi Motors second phase project told reporters.

Another equipment supplier for the Xiaomi Motors second phase project stated that the factory has begun equipment debugging and is not far from official production. "Our company has basically completed the debugging work for the section, but it is still unclear when the factory will officially start production," said the equipment supplier.

Will the second phase project increase capacity faster?

According to the plan, Xiaomi Motors has constructed a complete vehicle manufacturing factory in two phases in the Beijing Economic Development Zone, with an annual production capacity of 150,000 vehicles each. The second phase project is planned to start construction in 2024 and be completed in 2025. "The second phase project is built for the Xiaomi YU7, and once it officially starts production, its capacity increase will be faster than that of Xiaomi Motors' current factory, and the delivery pressure will also be relatively smaller," said the staff member at the Xiaomi Motors super factory store

Image source: Every Day Economic News reporter Li Xing

In October last year, a research record of Xiaomi's automotive suppliers was exposed online. The research record showed that Xiaomi's automotive production capacity expectation for 2025 is 300,000 vehicles.

On June 24, the reporter checked the Xiaomi Automotive APP and found that the expected delivery cycle for the standard version of the Xiaomi SU7 after locking the order is estimated to be 38 to 41 weeks; the delivery cycle for the Pro version after locking the order is estimated to be 49 to 52 weeks; the delivery cycle for the Max high-end version after locking the order is estimated to be 33 to 36 weeks.

Image source: Xiaomi Automotive WeChat official account

Regarding the concerns about the production capacity "tightness" after the launch of the Xiaomi YU7, Xiaomi Automotive responded, "We are preparing for the mass production of the Xiaomi YU7. We are confident that we will deliver to users as quickly as possible after the YU7 is officially launched."

In March this year, Xiaomi Automotive raised its annual delivery target for 2025 from the previous 300,000 vehicles to 350,000 vehicles. "Xiaomi Automotive will do its utmost to increase production capacity and ensure the achievement of the annual delivery target of 350,000 vehicles," Lu Weibing stated, adding that the company will continue to expand its sales service network.

Official data shows that as of May 31, 2025, Xiaomi Automotive has established 298 brand stores in 82 cities across the country; 153 service outlets have been established nationwide, covering 88 cities.

In the secondary market, as of the midday close, Xiaomi Group's stock price fell by 0.18%, reported at HKD 56.8, with a latest market value of HKD 1.47 trillion.

Author of this article: Li Xing, source: Every Day Economic News, original title: "A total of 500 vehicles! In the evening, the Xiaomi factory roadside, YU7 display vehicles are being transported nationwide! Lei Jun talks about prices again: Everyone will definitely find it reasonable."

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