AI empowerment + advertising technology advantages highlighted, Citigroup strongly recommends Meta as the top pick
At the Cannes International Creativity Festival, Citigroup analysts listed Meta Platforms as a "preferred stock" and raised the target price from $690 to $803. Meta is considered one of the best platforms for precise audience targeting, with its stock price rising nearly 2% and a cumulative increase of 22% for the year. Jefferies analysts reiterated a target price of $790, emphasizing Meta's new AI advertising tools and AI smart glasses developed in collaboration with Ray-Ban, believing these innovations create significant growth opportunities for Meta
According to the Zhitong Finance APP, after showcasing strong capabilities in the digital advertising field at the Cannes Lions International Festival of Creativity, social media giant Meta Platforms (META.US) has been listed as a "preferred stock" by Citigroup analysts.
After meeting with various stakeholders in the advertising industry, Citigroup pointed out that as the parent company of Facebook and Instagram, Meta is "one of the best platforms for precisely targeting specific audiences." The firm significantly raised its target price from $690 to $803, well above the analyst consensus target price of about $715 from Visible Alpha.
On Tuesday, Meta's stock price rose nearly 2%, closing around $712, which still leaves about a 13% upside to Citigroup's new target price. The stock has accumulated a 22% increase this year, making it the best-performing component among the "seven giants" so far in 2025.
Meanwhile, Jefferies analysts reaffirmed a target price of $790 after the event, emphasizing Meta's newly launched artificial intelligence (AI) advertising tools. This tool allows marketers to automatically generate video ads suitable for Facebook or Instagram from static image sequences.
The AI smart glasses developed by Meta in collaboration with Ray-Ban also became a highlight of the exhibition, with Citigroup believing that this innovation "creates significant growth opportunities for Meta." The investment bank stated, "We increasingly believe that smart glasses will become core AI devices." Just last week, Meta also announced its latest AI glasses collaboration project with Oakley
