Meituan announces strategic transformation and upgrade of its selection strategy, and the company's stock price rebounds immediately

On June 23rd, Meituan (03690) announced that it will fully expand instant retail, promoting the quality and upgrade of new retail formats to provide users with more cost-effective products and services. Multiple businesses under Meituan, including Meituan Youxuan, Meituan Shanguo, and Xiaoxiang Supermarket, will undergo corresponding upgrades and adjustments.

Among them, Meituan Youxuan will continue to explore the "next-day delivery + self-pickup" model and new community retail formats, while withdrawing from some loss-making areas to meet consumer demand with a more efficient business model.

As for Meituan Shanguo, based on brand upgrades, the flash purchase business will continue to actively expand categories, partnering with retail brand merchants to further expand stores and lightning warehouses, continuously optimizing the experience in categories such as 3C appliances, fresh food, beverages, and fast-moving consumer goods, to create the next generation shopping experience for 1 billion consumers.

Xiaoxiang Supermarket will continue to expand its coverage, gradually extending to all first- and second-tier cities, with the "direct sourcing" project gradually covering 200 county-level agricultural production areas nationwide.

After Meituan officially announced this strategic transformation and upgrade initiative, the capital market reacted immediately. As of 14:00 on the 23rd, Meituan's stock price rose against the trend by 2.8%, closing at HKD 132.2