From social media to financial "super apps," Musk's X platform will launch investment trading services

As advertising revenue has yet to recover to pre-acquisition levels, Elon Musk's X platform is preparing for a bigger gamble—moving users' "entire financial lives" onto the social media platform.

On Thursday, the Financial Times reported that Musk's X platform will launch a "super app" offering investment and trading services, and X is also exploring the introduction of credit or debit cards.

X platform CEO Linda Yaccarino revealed in an interview with the Financial Times at the Cannes Lions International Festival of Creativity:

Users will be able to invest or trade "soon" on this social media platform. You will be able to come to the X platform to manage your entire financial life. Whether it's paying for the pizza we shared last night or making investments or trades, this is the future.

The company is also exploring the launch of X credit or debit cards, which could be realized as early as this year.

This ambitious financial services expansion plan aims to transform the X platform into a one-stop service platform similar to China's WeChat—integrating messaging, payments, and shopping.