Disney partners with Amazon to enhance streaming ad targeting capabilities
According to reports, Disney and Amazon have reached a new partnership aimed at enhancing the targeting capabilities of streaming television advertising. The collaboration between Disney's real-time advertising trading platform and Amazon's Demand-Side Platform (DSP) logistics department will enable more advertisers to access Disney's content inventory across its major platforms. This partnership will open up more opportunities for brands using Amazon DSP to reach consumers watching Hulu, Disney+, and ESPN content. Kelly MacLean, Vice President of Amazon Advertising's DSP, stated, "By combining Disney's premium content with Amazon's deep understanding of consumers, we are creating a more effective advertising approach for all parties—brands can reach the right audience, publishers can maximize the value of their content inventory, and viewers can see more relevant ads." Reports indicate that Disney+'s content inventory will be made available to Amazon DSP's international clients, including France, Germany, Italy, Portugal, Spain, Switzerland, Turkey, and the UK. The integration is expected to launch in the third quarter of this year
According to reports, Disney (DIS.US) and Amazon (AMZN.US) have reached a new partnership aimed at enhancing the targeting capabilities of streaming television advertising. The collaboration between Disney's real-time advertising trading platform and Amazon's Demand-Side Platform (DSP) logistics department will enable more advertisers to access content inventory across Disney's major platforms. This partnership will open up more opportunities for brands using Amazon DSP to reach consumers watching content on Hulu, Disney+, and ESPN.
Kelly MacLean, Vice President of Amazon Advertising's DSP, stated, "By combining Disney's premium content with Amazon's deep understanding of consumers, we are creating a more effective advertising approach for all parties—brands can reach the right audiences, publishers can maximize the value of their content inventory, and viewers can see more relevant ads."
Reports indicate that Disney+'s content inventory will be made available to Amazon DSP's international clients, including France, Germany, Italy, Portugal, Spain, Switzerland, Turkey, and the UK. The integration is expected to launch in the third quarter of this year
