Nomura: JD-SW's total usage time in April increased by 56% year-on-year driven by the takeaway business
Nomura released a research report stating that investment in food delivery has driven an increase in user engagement for JD.com-SW. In April, the number of monthly active users (MAS) of smartphones in China increased by 2.4% year-on-year, reaching 1.26 billion, remaining basically flat compared to previous months. The total usage duration grew by 9.2% year-on-year, with the growth rate accelerating from 8.5% in March. Driven by investment in the food delivery business, the total usage duration of the JD app surged by 56% year-on-year in April, far exceeding the 26% growth in March. This growth was mainly attributed to a 27% increase in daily active users (DAU) and a 22% increase in average daily usage duration per DAU. Among them, JD's core users grew by 35% year-on-year, while light users (those with an average daily usage duration of less than 1 minute) increased by 6% year-on-year. This strong growth stems from JD's active investment in the food delivery sector since April, particularly through user subsidy strategies. Pinduoduo also performed steadily, with the total usage duration of domestic apps increasing by 11% year-on-year, DAU growing by 6% year-on-year, and average daily usage duration per DAU increasing by 5% year-on-year
According to the Zhitong Finance APP, Nomura released a research report stating that investment in food delivery has driven user engagement in JD Group-SW (09618) applications. In April, the number of monthly active users (MAS) of smartphones in China increased by 2.4% year-on-year to 1.26 billion, remaining basically stable compared to previous months. The total usage time increased by 9.2% year-on-year, with the growth rate accelerating from 8.5% in March. Driven by investment in the food delivery business, the total usage time of the JD application surged by 56% year-on-year in April, far exceeding the 26% increase in March. This growth was mainly attributed to a 27% increase in daily active users (DAU) and a 22% increase in average daily usage time per DAU.
Among them, JD's core users grew by 35% year-on-year, while light users (those with an average daily usage time of less than 1 minute) increased by 6% year-on-year. This strong growth stems from JD's active investment in the food delivery sector since April, particularly through user subsidy strategies. Pinduoduo (PDD.US) also performed steadily, with the total usage time of domestic applications increasing by 11% year-on-year, DAU increasing by 6% year-on-year, and average daily usage time per DAU increasing by 5% year-on-year
