Lu Weibing: Xiaomi SU7 has been released for so long without any competitors, not a single one that can fight

Wallstreetcn
2025.05.27 12:51
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At the Xiaomi Corporation Q1 2025 earnings call, Lu Weibing stated that the product strength of the Xiaomi YU7 is strong, and the pricing has not yet been determined. He emphasized that strong product competitiveness is key, and profitability is a result, not something to be pursued solely. He pointed out that since the release of the Xiaomi SU7, there have been no competitors, and strong product strength ensures profit margins

At the investor conference call on Tuesday evening, when asked whether the standard configuration of laser radar for the YU7 would affect pricing strategy or profitability, Lu Weibing, partner and president of Xiaomi Corporation, stated that the product strength of the Xiaomi YU7 is very strong, and the price has not yet been finalized, making it inconvenient to discuss pricing. He believes that strong product competitiveness is core, and profitability is a result that should not be pursued as an end goal; with strong product capability, profitability is not an issue. "The SU7 has been released for so long, and there hasn't been a single competitor; there is no capable opponent. Strong product capability means no competitors, and without competitors, profit margins can be guaranteed," he said.

Lu Weibing also disclosed the latest achievements of Xiaomi's high-end strategy during the earnings call. He stated that the average selling price (ASP) of Xiaomi smartphones reached 1211 yuan in the first quarter, setting a new historical high, with a year-on-year increase of 5.8%. Xiaomi's shipment volume in mainland China has returned to the market leader for the first time in ten years, with a high-end smartphone sales share reaching 25%.

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