Italian digital services group Moltiply sues Google for $3.34 billion
The Italian digital services group Moltiply's subsidiary has filed a lawsuit against Google's parent company Alphabet, claiming $3.34 billion, accusing it of engaging in monopolistic practices from 2010 to 2017. The lawsuit is based on the European Court's finding regarding Google's favoritism towards its own price comparison service, Google Shopping. The claimed amount includes damages and interest resulting from the monopolistic behavior. Google has not yet responded to the matter
According to the Zhitong Finance APP, the Italian digital services group Moltiply announced that its subsidiary has officially sued Google's parent company Alphabet (GOOGL.US) for €2.97 billion (approximately $3.34 billion) in damages for the market monopoly behavior previously determined by the European Court.
The group stated on Friday that its subsidiary 7Pixel, which operates the price comparison website Trovaprezzi.it, has issued follow-up claims to several "Google-affiliated entities," accusing them of monopolistic behavior favoring their own price comparison service, Google Shopping, between 2010 and 2017—an act that was ultimately confirmed by the European Court in September 2024.
Moltiply specifically pointed out that the claimed amount, assessed by experts commissioned by 7Pixel, includes structural damages and interest caused by the monopolistic behavior, totaling €2.97 billion.
Google has not yet responded to this matter. The lawsuit has been filed in the Milan court, but reports did not disclose further details.
In September last year, the EU's highest court upheld a €2.42 billion antitrust fine against Google, ruling that it abused its market dominance by manipulating search results to favor its Google Shopping service. The European Commission had accused Google of harming competitors as early as 2017
