"Price increases" have begun! Amazon's nearly 1,000 products have an average price increase of 29%, while Shein's top 100 products have an average price increase of 51%

Trump's tariffs trigger a chain reaction, with soaring prices sweeping across the U.S. market. On Monday, U.S. stock futures opened lower as the market worried that the wave of price increases would lead to a dual blow of shrinking consumer demand and rising inflationary pressures.

Amazon has raised prices on nearly a thousand products by an average of 29%, while the top 100 beauty and health products on Shein have seen an average price increase of 51%, with some categories experiencing price surges of up to 377%. This wave of price adjustments not only affects online retailers but also impacts consumer goods giants like Procter & Gamble and Unilever.

E-commerce Platforms Spark Price Hikes

Under the threat of tariff policies from the Trump administration, e-commerce giants have begun large-scale price hikes.

According to the Global Times, due to rising import costs, Amazon sellers are increasing prices on a variety of products, from diapers and refrigerator magnets to best-selling necklaces.

Data tracked by U.S. e-commerce service provider SmartScout shows that since April 9, 930 products on the Amazon platform have increased in price, with an average increase of 29%, covering multiple categories including clothing, jewelry, home goods, electronics, and toys.

Baby products are becoming a typical case of tariff impact. Reports indicate that starting from early May, the price of the best-selling UPPAbaby stroller in the U.S. will soar from $899 to $1,200, an increase of over 33%. Prices for some brands of strollers and car seats have risen by $100 and $50, respectively.

Sellers on the Amazon platform are facing a tough choice: either raise prices or absorb the additional costs brought by the new U.S. tariffs. These sellers have already been squeezed by profit pressures. Over the past few years, costs for warehousing, distribution, transportation, and advertising have continued to rise, while intense platform competition has also brought price pressures.

Additionally, media reports indicate that fast fashion giant Shein has significantly raised prices on U.S. products ahead of the upcoming small package tariff implementation.

Data shows that most price increases for Shein in the U.S. occurred on Friday, with some categories seeing significantly higher increases than others. The top 100 beauty and health products on Shein in the U.S. have increased in price by an average of 51% compared to Thursday, while home kitchen products and toys have seen average increases of over 30%, with a 10-piece kitchen towel set skyrocketing by 377%, and women's clothing prices rising by an average of 8%.

A media survey of 50 different categories of products found that from April 24 to 26, Shein's prices in the U.S. market overall increased by about 10%, while prices in the U.K. market remained largely unchanged during the same period. Among 43 items in the shopping cart, 30 items saw price increases of over 10% within two days.

Consumer Giants Issue Price Hike Warnings

This wave of price adjustments not only affects online retailers but also impacts consumer goods giants like Procter & Gamble and Unilever, signaling to investors that inflationary pressures may rebound, consumer spending could shrink, and the risk of retail stock performance being under pressure is increasing. Last week, consumer goods giant Procter & Gamble significantly lowered its full-year sales and profit forecasts, stating that consumer sentiment in the United States is clearly deteriorating, particularly noting that American consumers have significantly reduced spending in February and March. Procter & Gamble indicated that new tariffs in the U.S. have forced it to raise prices again on the basis of a 1% year-on-year increase in the first three months of 2025.

Unilever raised prices by an average of 1.7% in the first quarter of 2025, with its president Fernando pointing out that prices for commodities such as dairy, cocoa, and palm oil are rising, and that the costs of imported packaging and some raw materials for its beauty products may also increase due to new tariffs imposed by the U.S. government.

Nestlé stated that against the backdrop of soaring coffee and cocoa costs due to tariff impacts, the company had to raise prices for products such as Nescafé and KitKat chocolate bars. In the first three months of this year, its product prices increased by 2%, with coffee capsule prices rising by 3.2%, primarily influenced by the rising costs of coffee and cocoa.

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