The Shanghai Municipal Commission of Commerce held an e-commerce conference to support foreign trade and expand domestic sales

On April 18th, the Shanghai Municipal Commission of Commerce held the "Shanghai E-commerce Boosting Foreign Trade and Domestic Sales Matching Conference." During the event, 16 major domestic e-commerce platforms and nearly 80 foreign trade enterprises conducted on-site matching. Major e-commerce companies actively connected with foreign trade enterprises and launched service measures based on an in-depth understanding of the enterprises' needs: First, leveraging the advantages of e-commerce channels to promote the sales of foreign trade products, TaoTian Group established a "Selected Foreign Trade" section to create popular marketing IP; PDD set up a "Foreign Trade to Domestic Sales" section to provide marketing and traffic support. Second, utilizing the advantages of e-commerce digital empowerment to provide marketing support for foreign trade products, JD.com stimulated consumption potential through media communication resources and procurement investment; Douyin Group specifically invited quality influencers to conduct live broadcasts for foreign trade products and launched the "Foreign Trade Quality Product Recommendation Officer" to create sales content. Third, leveraging the advantages of e-commerce supply chain services to enhance the domestic circulation capabilities of foreign trade enterprises, Hema collaborated with foreign trade enterprises to develop its own brand, selling through online and offline channels; Dingdong Maicai empowered product development and logistics resources; Tuhu Car Service introduced its own brand production needs to replace overseas OEM orders