Hisense showcases AI capabilities

Author | Huang Yu

Editor | Wang Xiaojun

The emergence of DeepSeek is accelerating the explosion of AI applications, and the home appliance industry is experiencing unprecedented changes due to its rich application scenarios. Recently, the AWE2025, China’s home appliance and consumer electronics expo, has become an important stage for major home appliance companies to showcase their AI capabilities.

AI is the main theme of this AWE, and Hisense, as a leading home appliance brand, has set up exhibition areas themed “AI Your Life,” showcasing AI displays, AI home appliances, AI homes, AI cities, and more, concentrating on Hisense's latest innovations under the “AI+” wave.

Television is Hisense's flagship product, and during AWE, Hisense launched the world's first RGB-Mini LED television.

It is reported that, unlike traditional Mini LED, RGB-Mini LED uses independently driven red, green, and blue LEDs for backlighting, directly outputting high-purity colors without the need for quantum dot conversion, thus achieving significant improvements in color performance, brightness, and energy efficiency.

Hisense pointed out that the RGB-Mini LED television is equipped with the world's first RGB color control AI image quality chip H7, independently developed by Hisense, featuring the industry's first RGB color control algorithm, achieving 3*26bits precise color control and 15,680 points of high-precision color control. The control precision of hue, saturation, and brightness has exponentially improved compared to ordinary SOC chips, making RGB three primary color control possible.

In addition to picture quality, interactivity is also an important direction for Hisense to empower televisions with AI. It is reported that based on the Hisense Xinghai large model, Hisense AI televisions are transitioning from passive adjustment to active service.

For example, addressing the differentiated needs of different family members, in four core scenarios—viewing, sports, education, and gaming—users only need to press the AI button on the remote control to instantly unlock exclusive features for movie lovers, sports fans, parents, and gamers.

Moreover, during AWE, Hisense, in collaboration with institutions such as Tsinghua University's Intelligent Industry Research Institute, officially released the "AI Television White Paper."

This white paper defines the five-level standards for AI television intelligence and seven key technological characteristics, including visually friendly picture quality, intelligent interaction, and safety and trustworthiness, predicting that the penetration rate of general AI televisions will exceed 70% by 2024.

“The integration of AI technology and televisions will be the next innovation anchor point for the television industry,” said Hao Yabin, executive vice president of the China Electronic Video Industry Association. The concept of AI televisions is evolutionary and developmental; under different application scenarios and even at different stages, the paths of AI integration will vary, but the core logic is always “user-centric.”

Relying on the Hisense Xinghai large model, Hisense's white goods are also becoming more consumer-friendly, creating three differentiated products: AI Air Butler, AI Culinary Butler, and AI Laundry Butler.

It is reported that after Hisense's self-developed Xinghai large model was integrated with DeepSeek in February this year, it further enhanced personalized search and intelligent decision-making capabilities, especially achieving more precise user demand matching in smart living scenarios For example, after integrating large models, Hisense is committed to transforming its air conditioners from smart products into comprehensive whole-house air management "masters." By integrating eight-dimensional perception technologies such as indoor and outdoor environments and user behavior, it achieves control over temperature, humidity, wind direction, cleanliness, and oxygen concentration.

As we all know, in the past, users mostly relied on remote controls or cumbersome operations on mobile apps to control air conditioners, which not only made operation inconvenient but also made it difficult to accurately convey complex needs. Now, Hisense air conditioners are equipped with voice recognition and semantic understanding capabilities, allowing users to issue commands in natural language as they would in daily conversations, and the air conditioner can comprehend and execute them.

The AI culinary assistant is driven by AI at the core of Hisense refrigerators, utilizing language large models and multimodal large models to accurately identify the freshness of ingredients and users' storage needs, generating preservation modes to enhance preservation effects. It can also deeply focus on user needs and dietary health, generating content such as purchasing suggestions, nutritional pairings, and cooking guidance.

The core of the AI laundry assistant also lies in human-computer interaction, simplifying the laundry process through language large model capabilities to recognize user intentions. It is reported that users only need to describe in natural conversation, "There is an oil stain on my shirt, and I need to wear it out this afternoon," and the Hisense washing machine can analyze the fabric type, clarify the stain type, and automatically generate a customized program.

Clearly, in the wave of AI applications, Hisense hopes to maintain its leading position in the global black appliance market while further opening up more market space in both black and white appliance markets