Miniso: Total revenue for the fiscal year 2024 is 16.994 billion yuan, with a gross margin increase to 44.9%

Miniso announced on the Hong Kong Stock Exchange that for the fiscal year ending December 31, 2024, the group's total revenue was RMB 16,994.0 million (for the twelve months ending December 31, 2023: RMB 13,838.8 million). Gross profit was RMB 7,637.1 million (for the twelve months ending December 31, 2023: RMB 5,698.4 million), with a gross profit margin of 44.9% (for the twelve months ending December 31, 2023: 41.2%). The increase in gross profit margin was mainly due to (i) optimization of products in overseas markets and an increase in the proportion of revenue from direct sales markets, which drove up the gross profit margin in overseas markets, and (ii) an improvement in the gross profit margin of TOPTOY due to a shift in product mix towards more profitable products. For the fiscal year ending December 31, 2024, the group recorded an adjusted net profit for the year (excluding equity-settled share-based payment expenses) of RMB 2,720.6 million (for the twelve months ending December 31, 2023: RMB 2,356.7 million).

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