Google's flagship AI product receives a major update.
On Wednesday, Google, a subsidiary of Alphabet, announced that it is testing a new artificial intelligence search mode called &#34;AI Mode.&#34; This new feature allows users to pose more complex multi-part questions and integrates multiple query results to provide more coherent and in-depth answers.
Unlike traditional keyword searches, AI Mode can run multiple related searches simultaneously in the background, predict subtopics that users may be interested in, and generate comprehensive integrated responses. According to Robby Stein, Vice President of Google Search Products, this feature will operate in a separate tab outside the main search page, particularly suitable for handling complex queries and surpassing the limitations of traditional search engines.
Some users commented on X:
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AI Mode is also the officially correct brand name. Extremely simple, no need for extra content like Gemini. You want videos, news, AI Mode, images—perfect, concise.
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AI Mode is built on Google's latest flagship AI model, Gemini 2.0, and has the capability to process text, images, and videos. Early testing data shows that users' query lengths in AI Mode are twice that of regular searches.
It is noteworthy that AI Mode will first be available to paid users who subscribe to Google's AI package. This move marks a subtle shift in Google's search business model—Google Search has long been offered for free.
The launch of AI Mode comes as Google increases its investment in the AI search field. Last year, Google introduced generative AI into its search engine and launched the &#34;AI Overviews&#34; feature, allowing AI to directly answer some user queries at the top of search results. Analysts say that the testing of AI Mode is an important step for Google to maintain competitiveness in the search engine market and respond to challenges from emerging companies like OpenAI.
However, Google's deeper exploration in the direction of AI search has raised concerns among online content creators. Many websites rely on Google Search for traffic, and AI providing answers directly may reduce the need for users to click on original web pages, thereby affecting website traffic.
On Wednesday, Google's stock price fell nearly 1% before rising over 1.5%.
<img src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/57ddb9ed-656c-4860-babd-470e9114c15f.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://wpimg-wscn.awtmt.com/57ddb9ed-656c-4860-babd-470e9114c15f.png"/>

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Google announces the testing of a new search mode called "AI Mode," which allows users to ask complex questions and receive integrated answers. Unlike traditional keyword searches, this mode can run multiple related queries in parallel and predict user interest points

- Google announced a significant update to its flagship AI product, introducing a new search mode called "AI Mode" that allows users to ask complex, multi-part questions and integrates multiple query results for more coherent answers.  
- This mode, built on Google's latest AI model Gemini 2.0, will initially be available to paid subscribers and represents a shift in Google's search business model, which has traditionally been free.  
- The introduction of AI Mode comes as Google intensifies its investment in AI search, raising concerns among content creators about potential impacts on website traffic due to direct answers provided by AI.