The order has exceeded 10,000 units! Xiaomi SU7 Ultra completed its annual target in 3 days. Lei Jun: I didn't expect so many female car owners to buy it, and many people bought it as gifts for their girlfriends

On the evening of March 2nd at 8 PM, Xiaomi founder, chairman, and CEO Lei Jun stated during a live broadcast that the Xiaomi SU7 Ultra is primarily purchased by three types of people: the first type is racing enthusiasts, the second type includes internet entrepreneurs, financial industry professionals, and trade industry personnel, and many others buy it as gifts for their wives, girlfriends, or boyfriends.

Lei Jun mentioned, "We are increasingly understanding our user base. Most owners of the Xiaomi SU7 Ultra are around 34 to 35 years old, with nearly 20% being female, and this percentage is continuously rising. They have mostly purchased traditional luxury cars before."

He admitted that he did not expect so many female car owners to buy it, as he did not consider female car owners when designing the vehicle initially, thinking that there were relatively few women who liked racing.

Image source: Live broadcast screenshot

Previously, according to the Xiaomi Auto WeChat official account, the order volume for the Xiaomi SU7 Ultra has exceeded 10,000 units, completing the annual target ahead of schedule. It is worth noting that the Xiaomi SU7 Ultra was released only three days ago.

Additionally, Lei Jun mentioned during the live broadcast that today's world Go champion Ke Jie has ordered a SU7 Ultra, thanking him for his support.

Lei Jun expressed that he loved Go as a child and participated in several school-organized Go competitions, even winning a couple of Go championships. He rarely plays chess now but often watches it, considering himself a fan of Ke Jie. "It's really exciting to receive recognition from Ke Jie." He revealed that he has a habit of watching Go explanations during lunch sometimes and still watches frequently.

He also stated that he had no prior contact with Ke Jie and was completely unaware of this matter, nor was he inviting Ke Jie to be a spokesperson, "It was because he recognized us that he decided to order the car."

Previously, Lei Jun posted on Weibo saying: "I just learned that world Go champion Ke Jie ordered a SU7 Ultra, thank you for your support!"

Subsequently, Ke Jie replied that Lei Jun is his idol, "I have been following the Ultra car and am honored to become an Ultra owner. I also have a racing license and look forward to going on the track with Mr. Lei! I have a small wish, can we schedule a game of Go together?"

Today at noon, Lei Jun posted: This morning, we delivered the first batch of Xiaomi SU7 Ultra at the Xiaomi car factory in Beijing Yizhuang. Thank you to every car owner for your trust! I prepared a gift for the car owners attending the delivery ceremony: a 24K gold carbon fiber logo. Then we had a discussion together, and finally, I accompanied each car owner for a test drive. It was drizzling in Beijing today, and the weather was quite cold, but everyone was very happy.

At the launch event on the evening of February 27, Xiaomi introduced the new high-performance electric coupe — SU7 Ultra, shocking the market with a starting price of 529,900 yuan, far below expectations.

Previously, the pre-sale price of Xiaomi SU7 Ultra was 814,900 yuan, but the actual price was set at 529,900 yuan, a reduction of 285,000 yuan from the pre-sale price. Lei Jun also stated that if a deposit of 20,000 yuan is paid before 24:00 on March 31, buyers can enjoy a maximum purchase benefit of 90,000 yuan.

The actual price is significantly lower than the pre-sale price. Within 10 minutes of the Xiaomi SU7 Ultra going on sale, the number of large orders exceeded 6,900, and within 2 hours, the previous annual target of 10,000 units was achieved.

If calculated at the price of 529,900 yuan, the Xiaomi SU7 Ultra received over 15,000 large orders within 2 days of its launch, bringing Xiaomi nearly 8 billion yuan in orders.

Previously, Lei Jun had stated: "The annual sales target for Xiaomi SU7 Ultra is 10,000 units! Our team is 90% confident!" Although large orders and sales cannot be equated, the deposit for the Xiaomi SU7 Ultra is 20,000 yuan, and it can be refunded if not locked in within 7 days, but many netizens have expressed: "Lei's sales target is conservative!"

Daily Economic News, original title: "Large orders have exceeded 10,000 units! Xiaomi SU7 Ultra completed the annual target in 3 days, Lei Jun: Did not expect so many female car owners to buy, and many people bought it as gifts for their girlfriends."

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