XPeng stabilizes at 30,000, Leapmotor surges 285%, Xiaomi holds the 20,000 mark, has a new pattern emerged?

According to the usual thinking, February is still the off-season for the entire year.

Logically, after the Spring Festival, the demand for vehicles sharply decreases, and dealers do not have much pressure to push sales. In previous years, the sales figures of car manufacturers in February seemed unremarkable when viewed over the entire year.

However, February 2025 is clearly different.

New car manufacturers in China are still aggressively promoting their products, not wanting to show any signs of a "traditional off-season." XPeng, Leapmotor, Voyah... these car companies eagerly released their February sales results early in the morning, and the results were not hard to predict: they all achieved better-than-expected performance.

Of course, other car manufacturers, such as Li Auto, also saw good growth compared to the same period last year.

However, at this new time point, when comparing the absolute values of sales horizontally, the ranking of China's new car-making forces may change.

And will this change continue throughout the year, thus giving rise to a new market landscape?

Let's plant a seed for thought.

(Statistics as of March 1 at 20:30)

Nio

Nio delivered a total of 13,192 new vehicles in February, a year-on-year increase of 62.2%.

In detail, Nio's brand delivered 9,143 vehicles, a 12.4% increase compared to January; the Ladao brand delivered 4,049 new vehicles in February. In January, Ladao delivered 5,912 new vehicles, a month-on-month decline of about 31.5%.

Looking back at February, Nio's main sales action was the launch of a 5-year interest-free policy, first for the Nio main brand, and then Ladao announced today (March 1) that it would follow suit.

In addition, Ladao launched a flexible upgrade service through a live broadcast on the evening of February 28, allowing upgrades from the current 65kWh battery to an 85kWh battery, with costs of 45 yuan per day, 800 yuan per month, or 8,800 yuan per year.

In terms of product planning, Ladao has previously officially announced the existence of the mid-to-large SUV L90, which we may see in person at the upcoming Shanghai Auto Show.

On Nio's side, the "5566" update plan has been put on the agenda, and Li Bin revealed that it is likely to debut in mid-year.

In short, through a series of product and sales policy combinations, Nio still hopes to boost sales in the future. It is worth noting that Ai Tiecheng had previously stated that he wanted Ladao's March delivery volume to exceed 20,000—currently, there is still quite a gap.

XPeng

XPeng continued to maintain strong momentum in February, with a monthly delivery volume of 30,453, which even saw a slight increase compared to January, and compared to the same period last year, the performance was even more impressive: a year-on-year increase of 540%

From a macro perspective, this marks the fourth consecutive month that XPeng has delivered over 30,000 vehicles, making it the only new force in the industry to achieve this milestone since the delivery results were announced in February this year.

XPeng revealed that among the 30,000 monthly sales, the XPeng P7+ contributed over 10,000 units, while the MONA M03 accounted for more than 15,000 units, together forming the backbone of XPeng's sales.

On February 28, the all-new XPeng G6 made its debut, featuring detailed adjustments to its exterior and significant changes to its interior. In simple terms, the all-new XPeng G6 has almost entirely adopted the interior design of the P7+, along with information such as "5C battery standard across the entire series," which can be seen as a good complement to the shortcomings of the previous model.

The all-new XPeng G6 will officially launch in early March, and the all-new G9 will also make its appearance soon. Coupled with the new G7 and the facelifted P7 series product "E29," XPeng will establish a more powerful product matrix by 2025.

Isn't it the "peak moment" for XPeng in 2025 to firmly stand as the leader among new forces with monthly deliveries exceeding 30,000? Next month's delivery results may be even more exciting.

Li Auto

Li Auto delivered 26,263 new vehicles in February, representing an approximate 30% increase compared to the same period last year. However, compared to January 2025, there has been a certain degree of decline.

Along with the sales data, there are also limited-time offers for March, where L series models can enjoy a discount of 10,000 to 16,000 yuan on the final payment within March, which is believed to help boost sales.

Li Auto's performance primarily highlights "stability," with a monthly delivery figure of 26,000 units placing it among the Top 5 in the new forces. Li Auto's next primary task is to patiently await the successful launch of its pure electric SUV.

Li Auto's first pure electric SUV, the i8, has already been officially announced, with the overall design incorporating features from the MEGA and L series models, providing strong recognition.

It can be predicted that the Li i8 will likely adopt most of the same electric drive technology as the MEGA, such as the 5C ultra-fast charging battery pack, good energy consumption control, and high range achievement rates, along with Li Auto's consistent spatial advantages, making it a "seed-level" contender in the mid-to-large pure electric SUV segment.

As for the specific launch time, Li Xiang stated that it would choose a different time to avoid clashing with the Xiaomi SU7 Ultra, but it is believed that pre-sales or even the launch will be completed before the Shanghai Auto Show in April.

Whether the "i" series pure electric SUV can make up for the "high-end pure electric" regret of the MEGA will soon be revealed

Leapmotor

Leapmotor announced its end-of-month sales early in the morning, and the reason for such "urgency" is naturally due to its impressive performance.

In February, Leapmotor delivered a total of 25,287 new vehicles, a year-on-year increase of 285%. In comparison, Leapmotor also sold about 25,000 new vehicles in January this year, indicating that the range of 25,000 to 30,000 has become a stable performance interval for Leapmotor.

Leapmotor mentioned in its poster that the new B10 model will hold a pre-sale launch event on March 10, and the final 上市时间 should not be later than the Shanghai Auto Show.

As a key new vehicle for the first half of the year, the Leapmotor B10 has been humorously dubbed the "half-price Li Auto L6," primarily positioned in the 100,000 to 150,000 yuan range, and will be equipped with lidar and Qualcomm 8295 cockpit chips, aiming to create differentiation through richer intelligent configurations.

At the same time, the Leapmotor B10 is also the first model on the Leapmotor B platform, and in 2025, Leapmotor will introduce three new vehicles on the B platform, launching a "cost-performance" offensive. Coupled with its overseas expansion efforts, 2025 will also be a significant year for Leapmotor.

Xiaomi

Xiaomi's monthly delivery performance continues its past characteristics, only providing a vague expression of "over 20,000 units," but it has already delivered over 20,000 units for five consecutive months, which is commendable.

Recently, the Xiaomi SU7 Ultra was officially launched, with a starting price of 529,900 yuan, making it a hot topic of discussion among the public.

The goal set by Lei Jun for the Xiaomi SU7 Ultra to sell 10,000 units in a year was achieved in just 2 hours (with over 10,000 pre-orders), allowing Xiaomi to leave a unique mark in the history of automotive development in China.

However, Xiaomi, which has set an annual target of 300,000 units, still needs to invest more energy in "volume" models. Looking ahead to 2025, the Xiaomi YU7 and the extended-range SUV at the end of the year will be Xiaomi's sales reliance, but it is still too early to discuss their performance at this time.

In the next month or two, Xiaomi may enter a "quiet period," and its sales performance will entirely depend on the performance of the Xiaomi SU7.

However, with a large number of orders and "countless cars owed," the most important thing for Lei Jun now is how to improve delivery capacity.

ZEEKR

The data released by ZEEKR is somewhat different from usual, as this is the first month's sales announced after the merger of the ZEEKR brand and the Lynk & Co brand, and the establishment of the "ZEEKR Technology Group."From the data, ZEEKR and Lynk & Co. delivered a total of 31,277 vehicles in February. Among them, ZEEKR's delivery volume in February was 14,039 units, a year-on-year increase of 86.9% and a month-on-month increase of 17.6%.

Lynk & Co. brand delivered 17,238 units in February, a year-on-year increase of 30.5%, with the proportion of new energy vehicles almost reaching "fifty-fifty," at 47.9%.

After the Spring Festival holiday in February this year, the automotive industry has seen a surge in "involution," especially with policies like "N years interest-free" becoming more common. However, ZEEKR has not made many statements on this.

In terms of new products, ZEEKR is currently warming up for the 007GT, which is expected to launch in April; Lynk & Co.'s first large SUV, the Lynk & Co. 900, has already made its debut, and more news should come at the Shanghai Auto Show, possibly even a formal launch.

Overall, especially for the ZEEKR brand, both sales performance and market presence have weakened compared to last winter. Is it a product mix issue? A marketing issue? Or a user expectation issue?

Identifying and solving these problems remains important for ZEEKR Technology Group.

Voyah

Voyah delivered 8,013 new vehicles in February, a year-on-year increase of 152%, which is similar to January's performance; a total of 16,000 new vehicles were delivered over the past two months.

However, considering that Voyah has set an annual sales target of 200,000 units, the current performance seems somewhat unsatisfactory.

Previously, Voyah officially announced that all new vehicles launched in 2025 will be equipped with Huawei's QianKun intelligent driving system. Voyah hopes to quickly fill the gap in intelligence through this approach, enhancing the overall competitiveness of its products.

Specifically, Voyah will bring 4 new or updated products to its existing lineup of 4 models this year. It is believed that this includes the Voyah Free and Voyah Zhaiguang, all of which will be equipped with Huawei's QianKun intelligent driving system.

Another focus for Voyah in 2025 is going overseas, with CEO Lu Fang stating that they aim to establish over 400 global stores. Will this "dual approach" help Voyah achieve its annual target? Perhaps more actions will be seen from Voyah at the Shanghai Auto Show in April.

IM Motors

IM Motors has not disclosed detailed sales figures for February, stating that "a total of 7,037 units were delivered from January to February." Looking back, IM Motors' January sales were 5,305 units, meaning the actual sales in February were 1,732 units.

Perhaps the sales of IM Motors will see some recovery in March — they launched the new IM LS6 at the end of February, adjusting the price to start at 219,900 yuan while adding a series of comfort features.

However, overall, the biggest issue for the IM brand currently is still its product lineup. Relying solely on the IM LS6, L6, LS7, and L7 models will inevitably face some pressure in competing with a series of "new entrants" in the market.

Reports indicate that IM Motors will launch four new vehicles in 2025, including two range-extended models and two pure electric models. Additionally, IM Motors will strengthen its collaboration with Momenta to expedite the nationwide implementation of driverless technology.

Perhaps these "combinations" will help boost IM Motors' sales sooner rather than later.

GAC Aion

GAC Aion announced that its delivery volume in February was 20,863 units, a year-on-year increase of 25%. Furthermore, Aion's sales in January were 14,394 units, indicating a month-on-month growth of 44.95%, which is quite impressive.

Aion did not disclose the specific sales figures for individual models, but it is clear that the second-generation models have become the main sales force. On February 28, the Aion UT "Parrot Dragon" was officially launched, with a starting price of 69,800 yuan, which is quite eye-catching.

From the pricing perspective, the competitors for the Aion UT will be the January sales champion in the new energy single model, Geely Xingyuan, and the previously popular model BYD Dolphin. The competition in the A0 class small car segment has entered a heated phase, and the Aion UT is expected to capture a share of the market through its stylish appearance and higher configuration.

On the positive side, GAC Aion's sales performance is "warming up," and the value of the second-generation models is becoming apparent.

Perhaps GAC Aion can successfully transform through this?

Hongmeng Zhixing

Hongmeng Zhixing delivered a total of 21,517 new vehicles across its entire brand in February, while the data for January was 34,987 units, reflecting a month-on-month decline of nearly 38.5%.

In detail, the delivery volume of Aito M7 in February dropped to 5,204 units, while the Zhiji R7 was 8,748 units, with data for other models not yet disclosed.

Considering that the Aito M7 and Zhiji R7 have been the sales pillars for Hongmeng Zhixing over the past month, and the sales situation for these two models in February is not very ideal, the overall sales fluctuations of the Hongmeng Zhixing brand are evident.

In the future, the Hongmeng Zhixing brand matrix will have a series of actions.

For example, the annual model Aito M5 has begun to warm up and will have more actions in March; the annual heavyweight model Aito M8 is also frequently active, and it has a good chance of becoming a new growth driverIn addition, SAIC Group has officially announced that it will cooperate with Hongmeng Zhixing to launch the "Shangjie" brand, with the first model emphasizing volume and "cost performance." The Hongmeng Zhixing brand has set a target of "annual sales of one million," and in the future, they still need to regain confidence in sales.

BYD

Finally, BYD's February sales changed the mediocre performance of January, returning to the top of Chinese automotive brands with a total of 322,846 units sold.

Among them, the sales of passenger vehicles reached 318,233 units, with a terrifying year-on-year growth rate of 164%.

In the first two months of 2025, BYD Group's total sales have reached 614,000 units. Currently, BYD is the most likely among all Chinese automotive brands to achieve its annual target (annual sales of 5 million units).

Breaking it down, the Dynasty and Ocean dual networks remain the main forces, with February sales of 304,673 units; the sales of the Equation Leopard reached 4,942 units, with a noteworthy year-on-year growth of 113.9%; the sales of Tengshi vehicles were 8,513 units, and the sales of Yangwang were 105 units.

In February of this year, BYD launched a vigorous "Smart Driving Equality" campaign, allowing "high-level smart driving" to cover down to 80,000 yuan.

However, the value of BYD's "Smart Driving Equality" may not be fully realized until March or even later. According to Electric Planet, BYD's latest batch of "Smart Driving Edition" models is still in the capacity ramp-up stage and will require some time for mass delivery.

Next, BYD will also launch a series of models, including the Qin L and Tang L, which are expected to be launched around the Shanghai Auto Show, and it seems that the "crazy run" of its sales will not stop in the short term.

Electric Planet, original title: "XPeng stabilizes at 30,000, Leapmotor surges 285%, Xiaomi holds the 20,000 mark, has a new pattern emerged?"

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